Ice Cream Head of Media UK & Ireland

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Ice Cream Head of Media UK & Ireland

Location\n

UKI Head Office / Kingston Head Office

Job Purpose\n

This role is an exciting opportunity for someone who is an experienced media expert looking for their next step up leadership opportunity. You will need to lead the marketing teams and ice‑cream business through the ever‑changing media landscape including new HFSS media legislation. The position requires a passion for data and digital marketing, the willingness to break convention, and the drive to influence media partners to do the same.

Key ResponsibilitiesMedia Planning & Activation\n

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• Lead, coordinate and deliver best‑in‑class holistic media plans (offline and online) that fully leverage data and insights to target media effectively, building brand power.
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• Manage media activation based on the marketing plan/activity calendar, mobilising and coordinating digital hub channel specialists to deploy locally.
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• Drive digital media execution, particularly data‑driven marketing (including the use of 1P, 2P, 3P data), search and performance marketing.
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• Work with DCOMM performance marketing/retailer media experts to drive optimisations both on and off the retailer.
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• Engage directly with external media owners to secure the best value for the company across all levers – price, innovation, and best practice.
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• Drive media and digital media innovation – pioneer the future of media and data‑driven marketing through a continuous test, learn, and scale approach.
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• Advance transformation in media innovation across connected TV, live streaming, social commerce, etc., to support the ice‑cream strategy.
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• Lead the HFSS future‑proof media strategy and planning with internal and external partners.
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• Represent the company externally at media‑relevant events and networking meetings.
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E2E Retail Media\n

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• Set the strategy for IC across Retail Media and develop Retail Media JBPs that include in‑store, off‑site, and online elements.\n
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  • Negotiate rate cards and added value.
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  • Drive fair value across retail media.
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  • Build joint media capabilities.
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• Plan and execute always‑on onsite campaigns (display and search) and off‑site campaigns via Retail Media Networks, briefing agencies and managing budgets from forecasting to PO raising.
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• Own DDM post‑campaign analysis (PCAs) with retailers and share DDM and onsite search performance with CAM, Shopper, DMC & Brand teams.
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• Lead media best practices, ensuring standards are implemented and tracked for all retailer DDM campaigns.
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• Synthesise DDM campaign learnings to continuously improve performance.
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• Ensure QBRs with every retailer, including Shopper Marketing and CBD team.
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Leadership & Experience\n

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• Holistic brand communication management experience and multi‑brand leadership at an agency.
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• Advertising/Media budget management experience.
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• Retail Media expertise, experience working with Retail Media Networks.
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• Experience in media agency management, driving change and embedding media innovation.
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• Experience in data‑driven marketing and performance/ecommerce.
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• Exposure to CRM, Mar‑Tech and Ad‑Tech platform management.
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Benefits & Culture\n

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• Roles with real accountability and visible impact.
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• Free to move fast, experiment and challenge how things are done.
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• Continuous learning and development as the business grows.
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• Reward linked to performance and contribution.
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Equal Opportunity Statement\n

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.

Apply\n

Ready to build the future of Ice Cream? Apply online and share your CV. We’ll review your application and be in touch with the next steps. If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional Information\n

We may notice references to Unilever, as well as Unilever’s policies and terms and conditions, on this career site because we are still sharing some services under the terms of our separation from the company. Your application and the information you submit via this site will go directly and exclusively to The Magnum Ice Cream Company for roles within The Magnum Ice Cream Company.

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