Head of Digital Marketing and Ecommerce

Salary: £60,000–£70,000 DOELocation; Birmingham, Hybrid

We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.

Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.

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• Develop and deliver digital marketing strategies across paid, owned and organic channels.
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• Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
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• Manage website content, merchandising, promotional campaigns and product launches.
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• Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.
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• Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.
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• Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
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• Manage digital marketing budgets and work closely with external agencies to maximise ROI.
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• Oversee marketing technology, reporting tools and platform integrations to improve efficiency.
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• Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.
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• Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.
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• Proven experience in a senior digital marketing and ecommerce role.
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• Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.
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• A commercial mindset with the ability to use data to drive decisions.
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• Experience managing websites, digital campaigns and agency relationships.
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• Excellent leadership, communication and project management skills.
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• A proactive approach with the ability to balance strategic thinking and hands-on delivery.
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• £60,000–£70,000 DOE
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• Hybrid working options (3 days a week in the office)
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• Generous holiday allowance
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• Employee discounts
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• Ongoing learning and career development opportunities
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• A collaborative, supportive culture where innovation is encouraged and success is celebrated
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If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you.