Interim Vice President, Field Marketing

\n Vice President of Field Marketing\n

The Vice President, Field Marketing at GBG is responsible for regional and GTM segment-specific pipeline creation via events, account-based marketing, and sales enablement. This role manages Field globally for cross-region synergy, while deploying resources efficiently to support each region individually. This is a 12 month maternity cover contract, starting from July. We're open to team members being based near Chester or London.

What you will do\n

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• Own account-based marketing (ABM) and targeted marketing to both new business prospects and existing customers through events and more diversified channels
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• Deliver longer-term market penetration and momentum, working on initiatives that may show impact over multiple quarters
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• Support the GTM team on global expansion opportunities, including cross-sell campaigns and coordinating expansion across regions
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• Responsible for both first-party and third-party event marketing and increasing ROI from events
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• Manage a team of field marketers, ABM specialists, and external contractors to deliver campaign performance
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• Measure the performance of the field marketing efforts, including pipeline and revenue impact
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Skills we’re looking for\n

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• Experience leading a globally distributed team
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• Strong partnership with sales teams and the broader go-to-market organization
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• Familiarity with 6sense or similar ABM technologies
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• Proven ability to drive ROI from events
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• Expertise in process, people, and resource management, including both in-house and external contractors
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Location: Hybrid, Chester or London, England, United Kingdom

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