Skip to main content
Posted 20 July, 2026

VP Marketing

Jobtailor
Greater London, ENG, GB Full Time

Job Description

\n Responsibilities\n
    \n
  • Define and execute Signal AI's global marketing strategy aligned to business objectives.
    • \n
  • Build an integrated marketing organisation that connects brand, campaigns, product marketing, field marketing and content into a single commercial strategy.
    • \n
  • Establish marketing planning, prioritisation and operating rhythms across the business.
    • \n
  • Partner closely with Revenue Leadership to ensure marketing is accountable for pipeline generation and revenue outcomes.
    • \n
  • Lead, coach and develop high-performing marketing leaders.
    • \n
  • Own Signal AI's demand generation strategy across the entire customer journey.
    • \n
  • Design scalable, multi-channel programmes that generate qualified pipeline across enterprise accounts.
    • \n
  • Develop Account-Based Marketing (ABM) strategies alongside Sales to engage strategic customers.
    • \n
  • Build sophisticated lifecycle marketing programmes that improve conversion across every funnel stage.
    • \n
  • Optimise digital acquisition, paid media, organic growth, email marketing, partnerships and outbound support.
    • \n
  • Create measurement frameworks that continually improve campaign performance and marketing ROI.
    • \n
  • Establish clear marketing KPIs focused on pipeline contribution, revenue influence, customer acquisition efficiency and return on investment.
    • \n
  • Use data, experimentation and customer insights to optimise performance.
    • \n
  • Work closely with Revenue Operations to improve lead management, attribution, forecasting and reporting.
    • \n
  • Ensure marketing investment is directed towards the highest-impact growth initiatives.
    • \n
  • Partner with Product Marketing to strengthen positioning and go-to-market execution.
    • \n
  • Collaborate with Content Marketing to develop campaigns that educate buyers and accelerate demand.
    • \n
  • Work with Field Marketing to deliver integrated regional and industry programmes.
    • \n
  • Support Customer Success with expansion and customer advocacy initiatives.
    • \n
  • Partner with Talent Acquisition and People teams on employer brand where appropriate.
    • \n
Qualifications\n
    \n
  • Significant experience leading B2B SaaS marketing organisations, ideally within enterprise software or AI.
    • \n
  • Proven success building demand generation engines that consistently deliver pipeline and revenue growth.
    • \n
  • Deep understanding of modern B2B buying journeys and enterprise sales cycles.
    • \n
  • Strong experience with Account-Based Marketing (ABM), integrated campaign planning and lifecycle marketing.
    • \n
  • Experience partnering directly with Sales leadership to achieve shared commercial goals.
    • \n
  • Excellent understanding of marketing analytics, attribution, forecasting and performance optimisation.
    • \n
  • Experience managing senior marketing leaders and scaling high-performing teams.
    • \n
  • Strong executive presence with the ability to influence across the organisation.
    • \n
Hard Skills\n
    \n
  • Demand Generation
    • \n
  • Lifecycle Marketing
    • \n
  • Campaign Performance Measurement
    • \n
  • Marketing KPIs Establishment
    • \n
  • Digital Acquisition
    • \n
  • Email Marketing
    • \n
  • Attribution
    • \n
  • Forecasting
    • \n
  • Revenue Growth Strategies
    • \n
  • Customer Journey Optimization
    • \n
Soft Skills\n
    \n
  • Executive Presence
    • \n
  • Influencing Skills
    • \n
  • Coaching and Development
    • \n
  • Collaboration
    • \n
  • Strategic Thinking
    • \n
\n
#J-18808-Ljbffr