Director of Growth Marketing

Director of Growth Marketing

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Company: Maiden Lane Medical

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Location: Remote first with optional in person.

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Position Type: Full-Time | W2 Employee

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Salary: $130,000 - 150,000

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About Maiden Lane Medical

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Maiden Lane Medical is a leading women's healthcare organization with seven New York

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locations and a rapidly expanding 24/7 telemedicine platform. Our mission is to make expert

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women's healthcare accessible anytime, anywhere through connected virtual and in-person

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care.

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We are seeking a hands-on Director of Growth Marketing to build and scale our marketing

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engine. This role is ideal for a strategic marketer who can define our brand, create compelling

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campaigns, and directly drive patient acquisition.

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This is a high-impact role with the opportunity to shape the growth strategy of a rapidly

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expanding women's healthcare company.

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Role Overview

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The Director of Growth Marketing will own the strategy and execution behind growing

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awareness, attracting new patients, and building a trusted women's healthcare brand.

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You will be responsible for developing our positioning, creating high-performing content

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strategies, managing paid acquisition channels, and optimizing the patient journey from first

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interaction through appointment booking. This role requires someone who can think strategically

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and execute independently.

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Key Responsibilities

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%CF; Brand Strategy & Content

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%CB; Develop Maiden Lane Medical's brand positioning, messaging, and differentiation

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within women's healthcare and telemedicine.

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%CB; Define target audiences, patient personas, and key marketing messages.

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%CB; Build content pillars and social media strategy to increase brand awareness,

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engagement, and patient acquisition.

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%CF; Develop creative concepts for educational content, short-form video, testimonials, UGC,

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and paid advertising.

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%CF; Growth Marketing & Patient Acquisition

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%CB; Own and optimize paid acquisition campaigns across Meta

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(Instagram/Facebook) and other digital channels.

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%CB; Build, launch, test, and optimize campaigns within Meta Ads Manager.

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%CB; Develop strategies to improve conversion rates from advertisement click through

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appointment booking.

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%CB; Analyze campaign performance, patient acquisition costs, and return on

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marketing investment.

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%CB; Identify opportunities to scale successful campaigns.

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%CF; Creative & UGC Strategy

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%CB; Source, manage, and collaborate with UGC creators and content partners.

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%CB; Develop compelling ad hooks, scripts, and creative concepts designed to connect

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with women authentically.

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%CF; Partner with internal teams and external creators to produce high-performing marketing

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assets.

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%CF; Analytics & Optimization

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%CB; Establish tracking, attribution, and reporting processes.

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%CB; Use data to make decisions about creative strategy, audience targeting, and

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budget allocation.

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%CF; Continuously test and improve marketing performance.

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%CF; Healthcare Marketing Compliance

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%CB; Ensure all marketing activities align with healthcare advertising guidelines, Meta

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policies, and patient privacy requirements.

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%CF; Collaborate with clinical leadership to ensure messaging is accurate, trustworthy, and

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medically appropriate.

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Qualifications

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%CF; Experience in growth marketing, digital marketing, performance marketing, or healthcare

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marketing.

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%CF; Demonstrated success driving measurable customer or patient acquisition.

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%CF; Hands-on experience managing paid social campaigns, particularly Meta Ads Manager.

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%CF; Experience developing brand strategy, messaging, and marketing campaigns.

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%CF; Ability to translate data and analytics into creative marketing strategies.

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%CF; Experience with UGC, influencer marketing, short-form video, or content-driven growth

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strategies.

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%CF; Strong analytical skills and ability to optimize campaigns based on performance data.

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%CF; Healthcare, telemedicine, digital health, or regulated industry experience preferred.

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%CF; Years of experience are flexible. We value demonstrated results, creativity, and the

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ability to build and execute a growth strategy over a specific number of years.

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Why Join Maiden Lane Medical?

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%CF; Build the growth strategy for an innovative 24/7 women's healthcare platform.

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%CF; Have a direct impact on patient access and healthcare delivery.

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%CF; Work closely with executive leadership.

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%CF; Opportunity to build and lead the marketing function as the company grows.

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%CF; Competitive compensation and benefits

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Diversity and Inclusion

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At Maiden Lane Medical, we celebrate the diversity that makes each individual unique and are

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proud to foster an inclusive, respectful workplace. We are committed to building a team that

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reflects a wide range of backgrounds, perspectives, and experiences, knowing that diversity

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strengthens our ability to deliver exceptional care to our patients across New York.

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Maiden Lane Medical is an Equal Opportunity Employer. We do not discriminate against

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employees, applicants, or patients on the basis of race, color, gender, sexual orientation, gender

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identity or expression, age, religion, disability, national origin, protected veteran status, or any other characteristic protected by federal, state, or local law.