Marketing & Growth Director - FMCG

Marketing & Growth Director - FMCG | Hybrid Are you an AI obsessed Marketing, Performance & Growth leader ready to take the reins of a high-growth fmcg brand and scale it to £50m/year and beyond? Profiles Creative is proud to partner with a highly successful sustainability focused fmcg brand to find an exceptional, commercially minded Head of Growth. You will work closely with the CEO, enjoying the autonomy of a founder alongside rapid career progression. Key Responsibilities * AI expertise: Previous experience implementing AI processes across digital marketing channels and functions. * Acquisition & Media Buying: Own the complete customer acquisition engine across paid social, search, affiliates, and influencer channels, driving performance marketing to scale paid spend efficiently. * Creative Strategy & Execution: Lead the creation and rapid testing of high-impact, scroll-stopping ad creatives, collaborating closely with the in-house creative team and external content creators to turn data-driven insights into winning hooks. * Retention & CRM Strategy: lead our retention strategy to overhaul the subscription growth engine, optimise post-purchase flows, and lead email and SMS marketing campaigns to maximise lifetime value (LTV). * Data & Budget Ownership: Take full P&L accountability for the marketing budget, building robust reporting dashboards to analyse funnel drop-offs, CAC:LTV ratios, and cohort behaviour. * Team Leadership & Scaling: Recruit, mentor, and lead a high-performing growth team and manage relationships with external agencies and freelancers to foster a culture of speed and excellence. Required Skills & Experience * DTC Performance Marketing: Proven track record of managing and scaling large-scale paid social budgets (ideally £500k+ per month) with a deep understanding of media buying and digital acquisition channels. * Customer Acquisition & Scaling: Hands-on experience scaling high-growth DTC brands, preferably in the fmcg sector (although not essential), from £15m+ to £30m+ run-rates. * AI Expertise: Ideally Claude and/or Copilot * Retention & CRM Strategy: Practical expertise building sophisticated email marketing flows, newsletters, and customer segmentation strategies that drive repeat purchases. * Analytical Rigour: Highly data-driven mindset with the ability to analyse complex datasets, run systematic A/B tests, and execute conversion rate optimisation (CRO) strategies