Skip to main content
Posted 21 July, 2026

Area Sales Manager

GCS Associates
Cardiff, WLS, GB Full Time

Job Description

Role: Area Sales Manager / External Sales Representative Location: External role covering South, mid & East Wales Sector: Building Materials / Construction Products / Builders Merchants Package: £40,000 - £65,000 + Bonus + Car + Benefits We are looking for an experienced External Sales Representative / Area Sales Manager for a growing business supplying building products into builders merchants, independent retailers and developers across the South, Mid and East Wales region. The Role Managing and developing existing merchantaccounts Generating new business opportunities across the region Selling building products, concrete, paving and associated products Building relationships with: Builders merchants Developers Regional HousebuildersThis External Sales Manager / Area Sales Manager role requires someone with strong commercial awareness, excellent relationship-building skills and the drive to grow market share within an established and expanding territory. What We're Looking For Previous external or internal sales experience within: Building materials Construction products Builders merchants Strong account management and business development skills Ability to identify and win new opportunities Knowledge of the merchant route to market Self-motivated with a strong sales drive Excellent communication and negotiation skills Previous experience as External Sales Representative / Area Sales Manager Key Attributes Customer-focused approach Proven sales background within construction or interiors products Experience working with builders merchants and retailers Ability to build long-term relationships with customers and colleagues Organised, proactive and target-drivenThis is an excellent External Sales Represntative / Area Sales Manager opportunity to join a respected and ambitious business within a growing product sector. For further information on this exciting Area Sales Manager / External Sales Representative opportunity, please apply online. INDS