Marketing & Sales Automation Manager

Marketing & Sales Automation Manager Location: Poole Salary: Up to £45,000 Job Type: Full-time, Permanent Are you passionate about marketing automation, CRM systems, and using data to drive commercial success? We're recruiting for a Marketing & Sales Automation Manager to join a growing business, where you'll play a key role in improving marketing performance, streamlining sales processes, and delivering valuable insights across the customer journey. The Role Working closely with both the Marketing and Sales teams, you'll manage and optimise marketing automation, lead management, CRM processes, reporting, and campaign performance. You'll ensure data is accurate, customer journeys are effective, and automation supports business growth. Key Responsibilities Manage and optimise marketing automation workflows and lead nurturing campaigns. Build and improve customer journeys, lead scoring, and segmentation. Support the sales team by improving CRM processes, lead routing, and pipeline management. Develop dashboards and reports to monitor campaign performance, lead generation, and ROI. Analyse marketing and sales data to identify trends and opportunities for improvement. Maintain CRM data quality and ensure GDPR compliance. Identify opportunities to automate manual processes and improve efficiency. Work with internal stakeholders to continuously improve marketing and sales operations. About You We're looking for someone with: Previous experience managing marketing automation platforms (HubSpot experience highly desirable). Strong CRM, marketing automation, and lead management experience. Excellent analytical skills with the ability to turn data into actionable insights. Experience creating reports, dashboards, and performance metrics. Knowledge of customer journeys, attribution, and campaign optimisation. Strong communication and stakeholder management skills. A proactive approach with excellent organisation and problem-solving abilities. Benefits Monthly bonus scheme 30 days holiday (including bank holidays) Company sick pay LinkedIn Learning Free onsite parking Employee Assistance Programme Cycle to Work scheme Company events and additional employee benefits TJCOM