Senior Marketing Analyst

I'm hiring a Senior Marketing Analyst to join a growing customer insights team within a well-established UK business that's rapidly scaling its data and analytics capability.

This is a core role in the team, focused on unlocking value from customer data to drive smarter CRM, campaign targeting, and retention strategies.

Up to £60,000Near Blackburn / Preston - Hybrid (2 days per week onsite)

A large and growing UK network of independent businesses, supporting over 500+ locations across the UK and Ireland.

They've built a strong reputation in their sector and are now investing heavily in customer insight, CRM, and analytics to better understand and engage their customer base at scale.

You'll sit within a growing Customer Insight team, working closely with marketing, operations, and product teams to:

\n
• Understand customer behaviour
\n
• Improve campaign targeting
\n
• Drive retention and lifecycle engagement
\n
• Turn data into actionable business insight
\n

This team already has strong CRM and operational capability - but needs a dedicated analyst to own the data, insight, and performance side.

\n
• Analyse customer and transactional data to identify behavioural trends and opportunities
\n
• Build and optimise CRM campaign targeting and segmentation
\n
• Support key initiatives like customer reactivation and recall campaigns
\n
• Conduct pre- and post-campaign analysis to measure performance and ROI
\n
• Develop dashboards and reporting around retention, churn, and customer value
\n
• Work with stakeholders to understand business needs and deliver insight
\n
• Translate data into clear, actionable recommendations for non-technical audiences
\n

\n
• Strong SQL skills
\n
• Experience in CRM / campaign / marketing analytics
\n
• Experience analysing campaign performance and customer behaviour
\n
• Comfortable working with customer segmentation and lifecycle data
\n
• Strong communication skills - able to present insights clearly
\n
• Experience working with stakeholders across different teams
\n

\n
• Experience with Python or similar tools
\n
• Experience with dashboards (Power BI / Tableau or similar)
\n
• Experience with survey or customer satisfaction data
\n
• Background in retail, healthcare, or service-led environments
\n

\n
• 3-5 years' experience in marketing or CRM analytics
\n
• A strong mid-level analyst who can work independently
\n
• Someone who enjoys working with real business problems, not just reporting
\n
• Comfortable working in a growing environment with opportunity to shape things
\n

\n
• Be the go-to analyst in a growing customer insight team
\n
• Own end-to-end work across targeting, analysis, and insight
\n
• Work on impactful projects (e.g. customer reactivation, lifecycle strategy)
\n
• Join a business with a large dataset that's currently under-utilised
\n
• Hybrid working with flexibility (2 days onsite)
\n

\n
• Based near Blackburn / Preston
\n
• 2 days per week onsite (previously 3, now flexed)
\n
• Likely need to drive - commutable from across the North West
\n

\n
• Initial chat with Hiring Manager
\n
• SQL assessment + final presentation
\n