Content Lead (B2B) - Global Travel Brand

Looking for a content leader who combines strategic thinking with exceptional writing and editorial skills. You'll have a proven track record of leading content programmes across multiple markets while influencing senior stakeholders and delivering measurable business results.

Client Details

A market leading B2B Travel brand.

Description

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• Develop and lead the global B2B content strategy, aligned with commercial objectives and audience needs
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• Own content planning and delivery for the EMEA region across digital channels and sales enablement
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• Lead, mentor and support an established international team of Content Managers (x2)
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• Drive consistency in brand messaging, tone of voice and editorial standards across all markets
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• Create content that supports the full customer journey, from awareness through to conversion
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• Partner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiences
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• Manage freelancers, agencies and external content partners to deliver high-quality content at scale
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• Champion the use of AI tools to improve content quality, efficiency and workflow
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• Develop effective content planning, governance and prioritisation processes
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• Build strong relationships with senior stakeholders, balancing business priorities across multiple regions
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• Use data and performance insights to continually optimise content and demonstrate commercial impact
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• Encourage collaboration and knowledge sharing across global marketing teams
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Profile

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• Extensive experience developing and delivering B2B content strategies
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• Experience leading and developing content teams within international or matrix organisations
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• Outstanding writing, editing and storytelling skills across multiple content formats
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• A commercial mindset with experience supporting demand generation, lead nurturing and sales enablement
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• Strong stakeholder management and influencing skills
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• Experience establishing editorial standards, messaging frameworks and content governance
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• Knowledge of SEO, AI search, AEO and evolving content discovery best practice
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• Experience using AI content tools to improve workflows and productivity
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• Confidence managing agencies, freelancers and external partners
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• Excellent planning and organisational skills, with the ability to manage competing priorities across multiple regions
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Job Offer

£60k - £65k + Good Benefits

Hybrid working. 3 days a week in their central London office