Direct Response Marketing Specialist

Direct Response Marketing Specialist Aylesford, Kent | £40,000 | Permanent | Full Time | 40 Hours | Flexible Hours Are you a data-driven marketer who loves seeing campaigns deliver real results? Looking for a role where you'll combine creativity with analytics whilst working for one of the UK's fastest-growing ecommerce brands? Our client is looking for a Direct Response Marketing Specialist to join their growing marketing team, supporting the delivery and optimisation of Direct Response TV (DRTV) and print advertising campaigns. This is a fantastic opportunity for someone who enjoys analysing campaign performance, testing new ideas and making a genuine commercial impact within a fast-paced business. The Role Working closely with internal teams and external agency partners, you'll play a key role in launching, monitoring and optimising direct response campaigns across TV and print. This position offers an exciting mix of campaign management, creative development and performance analysis.Responsibilities include:\n

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• Supporting the day-to-day delivery of DRTV and print advertising campaigns
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• Assisting with campaign planning, launches and creative development
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• Coordinating campaign activity to ensure projects are delivered on time
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• Working alongside media agencies to optimise TV airtime and print placements
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• Running A/B tests and creative experiments to improve campaign performance
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• Monitoring campaign KPIs including ROAS, response rates and conversions
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• Analysing performance data to identify opportunities for improvement
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• Assisting with campaign budgeting and spend tracking
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• Building strong relationships with agency partners
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• Keeping up to date with industry trends and best practice in direct response marketing.
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About You You'll be analytical, commercially minded and excited by performance marketing. You enjoy working with data but also have a creative side, allowing you to develop campaigns that generate measurable results. You'll ideally have:\n

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• Experience within direct response, performance or campaign marketing
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• Strong analytical skills with the ability to interpret campaign data
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• Knowledge of KPIs including ROAS, CPA, attribution and conversion funnels
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• Experience working with agencies or external marketing partners
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• Excellent organisation and project management skills
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• A proactive attitude with a passion for testing, optimisation and continuous improvement
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• Strong communication skills and the ability to manage multiple campaigns simultaneously.
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Benefits\n

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• Salary of £40,000
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• Private healthcare
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• Flexible working hours
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• Minimum 25 days' holiday plus bank holidays
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• Birthday off every year
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• Buy & sell holiday scheme
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• Paid sick leave
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• Enhanced maternity & paternity pay
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• Company pension
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• Free breakfast every morning
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• Free EV charging
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• Free monthly car wash
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• Staff discounts and free products
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• Casual dress code
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• Regular team events and charity fundraising
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• Cycle to work and electric vehicle salary sacrifice schemes.
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Apply Today This is an exciting opportunity to join one of the UK's fastest-growing ecommerce businesses, where you'll have the chance to shape high-profile marketing campaigns, develop your skills and contribute directly to commercial growth. If you're passionate about performance marketing and thrive in a fast-paced environment, we'd love to hear from you.