New Car Sales Manager

Salary: £40,000 Basic | OTE: £75,000–£80,000 + Company Car + Benefits

An exciting opportunity has arisen for an experienced New Car Sales Manager to join a high-performing main dealership. This is a fantastic role for a driven automotive professional looking to lead a successful sales team, maximise profitability, and deliver an exceptional customer experience.

You'll be responsible for managing the day-to-day performance of the new car sales department, coaching and developing your team, and ensuring manufacturer standards and dealership targets are consistently achieved.

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• Lead, motivate and develop a team of Sales Executives to achieve and exceed sales objectives.
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• Drive new vehicle sales, finance penetration, and value-added product performance.
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• Monitor daily, weekly and monthly KPIs, ensuring sales targets and profitability are achieved.
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• Coach the team through regular one-to-ones, deal reviews and performance management.
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• Ensure every customer receives a first-class buying experience, resulting in high levels of customer satisfaction and repeat business.
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• Manage stock levels and vehicle ordering in line with manufacturer requirements and market demand.
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• Maintain compliance with FCA regulations and dealership sales processes.
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• Work closely with the Head of Business and other department managers to maximise overall dealership performance.
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• Support marketing initiatives, local events and manufacturer campaigns to generate new business opportunities.
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We're looking for someone who has:

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• Previous experience as a New Car Sales Manager, Sales Manager or an experienced Business/Transaction Manager ready to step up.
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• A proven track record of delivering strong sales performance and profitability within a franchised dealership.
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• Excellent leadership, coaching and people management skills.
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• Strong commercial awareness with the ability to analyse performance and drive improvements.
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• Outstanding communication and customer service skills.
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• A full UK driving licence.
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• £40,000 Basic Salary
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• £75,000–£80,000 OTE
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• Company Car
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• Excellent bonus structure
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• Ongoing manufacturer and management training
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• Career progression within a successful dealer group
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• Pension scheme
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• Employee discounts and additional company benefits
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