Trade Marketing Manager

Trade Marketing Manager

FMCG – Wholesale / Impulse

Up to £49,000 + Car Allowance + Excellent Benefits

Birmingham – Hybrid

Join a fast-growing challenger in the drinks industry

**Benefits include: Hybrid working (3 days at home), Car Allowance, Bonus, Pension and a whole host of others**

Our client is on an exciting growth journey — expanding fast, thinking bold, and disrupting the drinks category with a dynamic portfolio of challenger brands. They are now looking for a commercially minded Trade Marketing Manager to help accelerate this momentum.

If you want a change from corporate culture, and you thrive on autonomy, independence, getting stuck in and making a tangible difference then this is the role for you.

Purpose of role:

The Trade Marketing Manager is responsible for developing and executing shopper-led activation strategies that drive sales, distribution, visibility, and brand growth across wholesale, convenience, and impulse channels. This role sits at the intersection of sales and marketing, working closely with the Brands team to ensure that customer activation plans are fully aligned with consumer marketing strategies, delivering a seamless and consistent brand experience across all touchpoints.

Primarily focussed on our client’s core brands, within the Impulse channel, the role includes activation within wholesale depots and impulse retailers (managed and independent).

Success in this role will be defined by the ability to create tightly aligned, insight-led activation plans where brand strategy and customer execution work hand-in-hand, ensuring that what consumers see, customers execute, and shoppers experience is fully synchronised and commercially effective.

Key Responsibilities:

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• Developing a detailed knowledge of brands, brand plans, priorities and customer distribution targets working closely with the Brand Managers & the sales team to activate in line with timings and budget
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• Ensuring the brand's proposition is brought to life through customer activation plans, influencing retailer demand at depot level, and translating to shopper pull through within retail outlets
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• Developing working relationship with customer trade marketing teams
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• Developing design briefs to agency partners for development of asset/POS creation
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• Management of trade events, including trade shows, award dinners and industry specific shows
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• Manage trade PR strategy, ensuring key campaigns, launches, and category stories are effectively communicated across trade media and industry platforms.
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• Excellent communication skills; you'll be responsible for stakeholder management, presenting both internally and externally.
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• Analysis of campaign success by measuring distribution & sales performance, using data & insights to optimise future campaigns and improve effectiveness. Managing the trade marketing budgets, ensuring efficient allocation of spend and strong return on investment.
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• Management of external 3rd party resource, such as trade show activation, printers and agencies.
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Skills & Experience

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• Understanding of brand marketing strategy and awareness of brand priorities & objectives
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• Strong project management skills; highly organised with strong attention to detail, delivering projects on time, in full and within budget
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• Excellent communication skills
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• Experience in a similar Trade/Shopper Marketing role, ideally within the Impulse channel
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• Drinks experience preferable, otherwise open to wider FMCG categories
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Apply online or for further information contact one of our specialist consultants quoting reference number: NJR16857