Director of Tranformers Sales

We are seeking an experienced and commercially driven Director of Sales to lead our sales function during an exciting period of growth. This is a strategic leadership role responsible for developing and executing the company's sales strategy, driving new business opportunities, expanding key customer relationships, and leading a high-performing sales team within the transformer manufacturing sector.

The successful candidate will have a proven track record of delivering revenue growth in a manufacturing or industrial environment and will be passionate about building strong customer partnerships while developing and motivating successful sales teams.

Key Responsibilities

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• Develop and implement a comprehensive sales strategy aligned with the company's growth objectives.
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• Lead, mentor, and inspire the sales team to achieve ambitious revenue and profitability targets.
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• Identify and secure new business opportunities across utilities, industrial, renewable energy, infrastructure, and OEM markets.
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• Build and maintain strategic relationships with key accounts, ensuring exceptional customer service and long-term partnership development.
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• Manage the sales pipeline, forecasting, budgeting, and performance reporting to support business planning.
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• Work collaboratively with engineering, operations, production, and senior leadership to deliver commercially successful customer solutions.
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• Negotiate commercial agreements and major contracts while protecting company profitability.
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• Monitor market trends, competitor activity, and customer requirements to identify opportunities for business growth.
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• Represent the company at customer meetings, exhibitions, and industry events.
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• Drive a culture of accountability, continuous improvement, and customer excellence across the sales function.
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The ideal candidate will demonstrate:

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• Proven experience leading sales teams within a manufacturing, engineering, or industrial business, ideally within the transformer or electrical equipment industry.
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• A strong track record of creating new business opportunities and delivering sustained revenue growth.
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• Extensive experience managing and developing key customer accounts.
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• Exceptional leadership skills with the ability to coach, motivate, and develop high-performing teams.
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• Strong commercial awareness with excellent negotiation and influencing skills.
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• Experience developing sales strategies, forecasts, budgets, and KPIs.
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• Excellent relationship-building and stakeholder management abilities across all organisational levels.
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• A proactive, results-oriented approach with the ability to thrive in a fast-growing business environment.
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• Strong communication and presentation skills.
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• Willingness to travel to customer sites and industry events as required.
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Key Competencies

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• Strategic Sales Leadership
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• Business Development
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• Account Management
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• Team Leadership and Development
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• Commercial Negotiation
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• Revenue Growth
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• Customer Relationship Management
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• Market Development
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• Sales Forecasting and Pipeline Management
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• Cross-Functional Collaboration
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Within this role, you will successfully build and lead a high-performing sales organisation, deliver sustainable revenue growth, strengthen strategic customer relationships, expand into new markets, and play a pivotal role in shaping the future success of a growing transformer manufacturing business.