Marketing Manager

An exciting opportunity has arisen for an experienced Marketing Manager to join a leading events business, taking ownership of the marketing strategy for one of the UK's largest and most recognised consumer exhibitions.

This is a hands-on role where you'll lead the planning and delivery of integrated, multi-channel marketing campaigns to drive visitor attendance, ticket sales and brand engagement. Working closely with senior leadership and cross-functional teams, you'll play a key role in shaping the future growth of a flagship live event.

As Marketing Manager, you'll be responsible for developing and executing high-impact marketing campaigns across digital, traditional and partnership channels. This is a fast-paced position requiring both strategic thinking and hands-on campaign delivery.

Key responsibilities include:

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• Developing and delivering integrated multi-channel marketing campaigns.
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• Driving visitor acquisition, retention and engagement through CRM and audience segmentation.
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• Managing campaigns across email, website, paid digital, social media, PR, TV, radio and press.
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• Building relationships with sponsors, media partners, ambassadors, influencers and third-party partners.
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• Managing external agencies including creative, digital, PR and media buying.
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• Monitoring campaign performance using analytics and CRM data, providing insight and recommendations.
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• Leading the onsite marketing delivery during the live event.
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• Managing website content, SEO and digital assets.
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• Collaborating with Sales, Operations, PR and Event teams to deliver commercial objectives.
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• Contributing fresh ideas to support the continued growth and evolution of the event.
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We're looking for an experienced marketing professional who enjoys taking ownership of campaigns and thrives in a fast-moving events environment.

You'll ideally have:

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• At least 5 years' experience in event marketing or a similar senior marketing role.
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• Proven success delivering integrated, multi-channel marketing campaigns.
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• Experience managing PR activity and developing strategic partnerships.
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• Strong digital marketing knowledge, including Google Analytics, CRM platforms, CMS and email marketing systems.
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• Excellent analytical skills with the ability to optimise campaigns using data.
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• Outstanding communication and stakeholder management skills.
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• Experience managing multiple projects and delivering to tight deadlines.
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• Content creation and copywriting experience.
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• A proactive, creative and commercially minded approach.
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Marketing qualifications such as CIM or IDM would be advantageous but are not essential.

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• Opportunity to work on one of the UK's most established consumer events.
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• High-profile, varied role with significant ownership and responsibility.
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• Supportive and collaborative working environment.
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• Genuine opportunity to influence the future growth of a flagship event.
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• Career development within a successful and growing events business.
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If you're an experienced Marketing Manager looking for your next challenge and want to work on a large-scale live event with real impact, we'd love to hear from you.

To apply, please contact David or Adam at Greys Specialist Recruitment.