Global Strategy Director

\n Company Description\n

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross95marketsofferunparalleledcapabilitiesinMedia,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

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Over the years, we have evolved our definitionof ROI, as it has changed with the ever- complicatedcommunicationslandscape.ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

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Yes,ROIisaboutdeliveringReturnonInvestment;butit’salsoaboutgoingbeyondtodelivera

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ReturnonImaginationandmoreintegratedexperiencesthatinspireGrowth.Top-linegrowth

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forourclients’businesses,growthforourpeopleandgrowthforourculture.

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Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

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ThisbreadthmeanswedeliverInsightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

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Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-classstrategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

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Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

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relationshipswithsomeoftheworld’smostexcitingstart-ups.Weleverageover30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

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AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspiresgrowth for some of theworld’s leadingbrands,includingCoty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,TikTok and Verizon.

Overview\n

We are hiring a Global Strategy Director to lead media thought leadership for one of Zenith’s most iconic and influential global partnerships: L’Oréal. Working with the world’s leading beauty company, this role sits at the intersection of media, data, and digital craft — shaping how global strategy is developed, delivered, and activated across markets. You’ll play a pivotal role in turning insight into impact, ensuring global thinking lands meaningfully at a local level while unlocking new growth opportunities. If you love structure, storytelling, and collaboration, this role offers the chance to influence media strategy at global scale.

Responsibilities What you’ll be doing\n

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• Lead global media planning thought leadership, ensuring consistency, quality, and effectiveness across markets.
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• Partner closely with the Global Business Director and Head of Media to identify opportunities for planning improvement and operational excellence.
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• Act as the global planning lead, embedding strategy into markets and supporting local teams to deliver against global ambition.
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• Design and drive test‑and‑learn initiatives that unlock new growth opportunities for L’Oréal using the full Publicis Groupe offering.
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• Champion the development and adoption of Publicis Groupe’s Connected Identity proposition across priority markets.
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• Provide tailored strategic support for local market pitches, strengthening proposals and outcomes.
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• Build and nurture a global planning community, sharing best practice and inspiring excellence across the Publicis network.
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Qualifications Skills we’re looking for\n

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• Proven experience in media planning roles, with a strong understanding of cross‑channel digital strategy and activation.
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• Experience working in a European or global role within a media agency environment.
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• A strong analytical mindset, with the ability to bring structure, rigour, and clarity to complex challenges.
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• Confidence in storytelling, turning data and insight into compelling strategic narratives.
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• A collaborative communication style, able to build trust across diverse, global teams.
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• An entrepreneurial, proactive approach to problem‑solving and continuous improvement.
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• Comfort balancing strategic leadership with hands‑on delivery when needed in a small, agile team.
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Additional Information\n

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

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• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
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• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
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• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
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• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
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• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
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• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
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Full details of our benefits will be shared when you join us!

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Publicis Groupe operates a hybrid working pattern with full time employees being office-based four days during the working week.

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We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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