Area Sales Manager - Food Service sector

Reed is recruiting on behalf of a well-established, independent family-owned business that supplies into the catering sector.

Due to internal progression and long-term tenure within the team, they are now looking to appoint an Area Sales Manager to join their successful field sales division.

The Opportunity

These are well-established territories with a strong existing customer base. The role will focus on:

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• 70% account management – developing sales from existing, dormant, lapsed, and lost accounts
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• 30% new business development – identifying and winning new customers
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You’ll work closely with internal buying and operations teams when onboarding new customers, and receive ongoing support from a depot-based telesales function who will regularly service accounts and place orders.

What’s on Offer

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• Basic salary of £37,000 – £39,000
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• Quarterly bonus scheme with realistic OTE of circa £10,000\n
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  • Bonus earned through new business and growth across existing/lapsed accounts
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• Company car, mobile phone, and laptop provided
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• Established territory with immediate earning potential
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• Long-term career stability within a growing, family-run business
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The Role

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• Bristol & Southwest: Covering BA, SN, SP, TA, BS, EX22, EX23, EX31–39 – Looking for someone to be based living in and around the Bristol area
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Key Responsibilities

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• Manage and develop relationships with existing customers across your territory
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• Identify and convert new business opportunities
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• Re-engage dormant and lapsed accounts to drive revenue growth
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• Respond to inbound sales enquiries and leads
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• Represent the business professionally in the field
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• Maintain accurate records of customer visits and activity
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• Monitor competitor activity and market trends
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• Collaborate with internal teams to ensure excellent customer service delivery
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• Contribute to sales campaigns and regional targets
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About You

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• Ideally 2+ years’ experience in food or catering sales, however strong field sales experience in a related sector will be considered
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• Proven track record in achieving sales targets and KPIs
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• Excellent relationship-building and negotiation skills
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• Organised, self-motivated, and able to manage your own territory effectively
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• Team player with strong communication skills
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• Full UK driving licence
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Why Join?

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• One role is replacing a long-standing team member of 8 years, highlighting strong retention
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• The second role has arisen due to internal promotion, demonstrating clear progression opportunities
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• Supportive team environment with structured internal backing from telesales and operations
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