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Posted 21 July, 2026

Sales Development Representative (Commercial Insurance)

Frontline Sales Recruitment
Colchester, ENG, GB Full Time

Job Description

Commercial Insurance Sales Development Representative

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Salary: £30,000 per annum (OTE): £40,000+ per annum

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About the Role

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Our client within the commercial insurance sector is looking for a driven and resilient SDR (Sales Development Representative) to support their Business Development team.

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This is a high-activity outbound role focused on cold calling businesses, identifying commercial insurance renewal dates, building a quality sales pipeline, and securing qualified meetings for Account Executives and Directors .

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This is an opportunity to work within a high performing team for a fast growing business. Elite sales training along with a career development plan are on offer as well as a variety of other employee benefits.

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Key Responsibilities

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  • Conduct high-volume outbound cold calls to businesses daily
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  • Identify and engage key decision makers within target companies
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  • Gather and accurately record commercial insurance renewal dates
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  • Build and maintain a strong sales pipeline within the CRM system
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  • Qualify opportunities against agreed criteria
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  • Book qualified meetings for the Account Executives and Directors
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  • Follow up consistently to nurture opportunities and maximise conversion
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  • Maintain accurate notes and activity tracking
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  • Meet and exceed call, pipeline, and appointment targets
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Minimum Requirements

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  • Minimum 12 months’ demonstrable experience in cold calling and outbound business development
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  • Proven experience building and managing sales pipelines
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  • Experience securing appointments for external sales teams or BDMs
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  • Strong telephone communication and objection-handling skills
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  • Comfortable working against KPIs and activity targets
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  • Experience using CRM systems to manage prospects and reporting
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  • Professional and confident communication style
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Advantageous Experience

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  • Experience within commercial insurance, financial services, lead generation, B2B sales, or appointment setting
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  • Understanding of insurance renewals or commercial insurance processes
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  • Exposure to outbound prospecting environments
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Key Competencies

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  • Resilience and persistence
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  • Strong relationship-building skills
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  • Commercial awareness
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  • Results-driven mindset
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  • High attention to detail
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  • Excellent organisation and follow-through
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Success in this Role Looks Like:

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  • Consistently generating qualified pipeline opportunities
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  • Maintaining accurate renewal-date data
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  • Delivering quality meetings for the BDM team
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  • Exceeding outreach and conversion KPIs
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If you enjoy opening doors, creating opportunities, and thrive in a target-driven environment — we’d love to hear from you.

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Work Location: In person