Digital Marketing Manager

Working for a high growth investment management firm who are looking to hire a Digital Marketing Manager who can lead on website and performance marketing for the global firm.

This is a new and high profile role within the business. Based in London, with hybrid working.

Client Details

The client are a rapidly scaling and credible investment platform who are looking to hire someone into their digital team in London.

This is a newly created role reflecting the growing importance of the website as a core business platform for product discovery, investor education, campaign activation, lead generation and brad credibility.

The successful candidate will manage and optimise the company website, ensuring it is accurate, well-structured, commercially useful and aligned with business priorities. A key focus will be improving visibility across SEO, AI search and Generative Engine Optimisation/GEO, ensuring the brand, its funds and its investment themes are discoverable and well represented across search engines and answer engines.

Description

Key responsibilities of the Digital Marketing Manager role:

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• Own the day-to-day management, optimisation and performance of the company website.
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• Manage website updates, landing pages, fund pages, educational content and campaign pages.
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• Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.
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• Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
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• Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.
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• Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.
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• Identify search-led content opportunities and optimise existing content to improve visibility and engagement.
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• Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.
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• Ensure content is structured to support discover-ability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.
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• Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.
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• Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.
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• Support product launches, issuer campaigns and marketing activity with high-performing website journeys.
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• Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.
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Profile

The succesful candidate for the Digital Marketing Manager role:

Essential

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• Experience managing and optimising websites, ideally in B2B, financial services, asset management or professional services.
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• Good working knowledge of SEO, including technical SEO, on-page SEO and content optimisation.
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• Experience using Google Analytics, Google Search Console and other digital performance tools.
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• Strong analytical skills and the ability to turn data into practical recommendations.
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• Excellent attention to detail, especially when working with regulated or technical content.
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• Strong stakeholder management skills and confidence working with senior colleagues.
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• Ability to manage agencies and external digital partners.
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• Excellent written communication skills and an understanding of how to structure content for clarity, search and conversion.
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• Comfortable managing website tracking requirements, including Google Tag Manager, GA4, pixels and third-party scripts.
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Preferred

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• Experience in asset management, ETFs or wider financial services.
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• Experience with CMS platforms, CRM systems and marketing automation tools.
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• Understanding of AI search, GEO, Google AI Overviews or answer engine optimisation.
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• Knowledge of HTML, structured data/schema markup, UX or conversion rate optimisation.
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• Experience supporting product launches, investment campaigns or lead-generation activity.
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Basic understanding of HTML, JavaScript, consent tools and how tracking scripts interact with websites.

Job Offer

Competitive.