Digital Marketing Specialist - B2B

The Digital Marketing Specialist - Hybrid Working role is a B2B Marketing role within the industrial/manufacturing sector requires expertise in creating and implementing effective online marketing strategies. Based in Manchester, this permanent position is within an established team of 5+ team members.

Client Details

This organisation is a well-established medium-sized company operating in the industrial/manufacturing sector. Known for its commitment to innovation and quality, the company provides a supportive environment and values expertise in the marketing and agency domain.

Description

The key responsibilities for the Digital Marketing Specialist - B2B role will include:

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• Develop and execute digital marketing strategies to enhance online presence and brand visibility.
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• Optimise website content and manage SEO campaigns for improved search engine rankings.
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• Oversee social media channels to drive engagement and promote products and services.
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• Monitor and analyse digital marketing performance using analytics tools, providing actionable insights.
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• Create and manage targeted email marketing campaigns to support business objectives.
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• Collaborate with internal teams to align marketing efforts with overall company goals.
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• Stay updated on industry trends and emerging digital technologies to implement best practices.
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• Coordinate with external agencies and vendors for specialised marketing initiatives.
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Profile

A successful Digital Marketing Specialist - B2B should have:

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• 3+ years experience in Digital Marketing
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• A background in B2B product is preferred, but not essential.
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• Strong knowledge of SEO, and social media management tools.
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• Experience in analysing marketing data and generating actionable insights.
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• Proficiency in content creation and campaign management.
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• Familiarity with digital marketing trends and tools.
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• Excellent communication and collaboration skills.
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• A relevant degree in marketing, business, or a related field.
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• Desirable experience includes a track record of utilising AI in day to day role, and familiarity with Marketing automation systems.
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• *Comfortable working in a 4 days in office, 1 day from home set up
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Job Offer

On offer for the Digital Marketing Specialist - B2B role:

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• Competitive salary up to £45K (experience dependent)
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• Annual bonuses
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• Permanent role with career growth potential.
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• Supportive and professional working environment.*Please note this role is 4 days on-site, 1 from home
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If you are a motivated Digital Marketing Specialist looking to advance your career in Manchester, we encourage you to apply today.