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Posted 21 July, 2026

Associate Director - General Practice

Vaisto Recruitment Ltd
Liverpool, ENG, GB Full Time

Job Description

Future Partner – General Practice Senior Manager / Associate Director Liverpool | £contact Vaisto Recruitment for salary information + clear route to Partner

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General Practice Senior Manager / Associate Director - Role description:

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This role has been created due to succession planning. You will be stepping into a key leadership position in a successful Liverpool general practice team, with a genuine, planned path to Partner within c. 3–4 years for the right person.

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This role is ideal for a Senior Manager or Associate Director in general practice who:

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  • Feels “ready for more” but blocked where they are, and
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  • Wants real influence in a growing group, while keeping the relationship-driven feel of a local practice.
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About the Firm:

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Award-winning, regional accountancy and business advisory firm, now part of a larger North West / national group. General practice and entrepreneurial OMBs are at the heart of the client base.

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Why this role exists:

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An experienced senior leader is stepping back from day-to-day portfolio management over the next few years. They are looking to recruit at Senior Manager / Associate Director level now, so there is time for handover, relationship building and mentoring.

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General Practice Senior Manager / Associate Director Responsibilities:

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Portfolio leadership:

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  • Managing and growing a sizeable portfolio of OMB and corporate clients.
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  • Overseeing accounts, tax, and associated advisory work.
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Client advisory & problem-solving:

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  • Working directly with business owners on structuring, tax planning, forecasting, profit improvement and succession.
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  • Acting as a key commercial sounding board for clients.
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Leadership & team development:

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  • Leading, coaching and reviewing the work of managers and seniors.
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  • Helping shape resourcing, training and quality control.
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Business development:

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  • Preparing and presenting proposals.
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  • Attending and leading pitches and new business meetings alongside Partners and senior leadership.
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  • Identifying opportunities within your portfolio and the wider local market.
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General Practice Senior Manager / Associate Director – Requirements:

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  • ACA / ACCA qualified.
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  • c. 5+ years PQE in practice
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  • Strong background in general practice: accounts, corporate/owner-managed tax, and advisory.
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  • Proven track record managing a portfolio and a team.
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  • Commercially aware, comfortable discussing fees, scope and value with clients.
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  • Enjoys being client-facing and building long-term relationships.
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  • Hands-on enough to roll sleeves up when needed, but comfortable delegating and developing others.
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  • Ambitious, but grounded and collaborative – someone who can slot into an existing leadership team and be seen as a future Partner.
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  • Open to candidates from Top 20, strong regional or quality independent firms.
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  • Experience with OMBs and SMEs is essential; larger/complex clients are a bonus.
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General Practice Senior Manager / Associate Director – Benefits:

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Salary: £Market rate – arrange a confidential discussion with Vaisto Recruitment for salary information

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Benefits: Competitive package including bonus potential and flexible working.

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Progression: A defined succession-planning route to Partner, targeted over the next 3–4 years

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The above vacancy is only one of many that I am handling. Vaisto Recruitment specialises in contract and permanent vacancies within the practice market, including: - Audit Partner / Audit Director / Audit Associate Director / Audit Manager / Audit Senior / Audit Associate / Audit Semi Senior - Business Services Partner / Business Services Director / Business Services Manager / Business Services Associate / Accounts Senior / Accounts Associate - Tax Partner / Tax Director / Tax Manager / Tax Senior Manager / Tax Senior / Tax Semi Senior - Accounts Partner / Accounts Director / Accounts Manager / Accounts Senior / Accounts Semi Senior - Corporate Finance Partner / Corporate Finance Director / Corporate Finance Manager / Corporate Finance Executive / Corporate Finance Senior M&A - Payroll Bureau - Practice Managers