Sales and Marketing Manager

Our client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business.

The successful candidate will oversee the full sales operation, alongside developing and executing the company’s marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.

Key responsibilities

Sales Leadership & Strategy

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• Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
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• Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
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• Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
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• Develop and implement a clear sales strategy to drive new business acquisition and account growth
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• Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
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• Coach and mentor the sales team to improve performance, capability, and engagement
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• Identify new market opportunities, sectors, and routes to market
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• Work closely with key customers to strengthen relationships and maximise long-term value
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• Ensure effective pipeline management and CRM utilisation across all sales teams
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Marketing Strategy & Execution

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• Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals
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• Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
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• Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
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• Lead a new website implementation project
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• Drive new product launches
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• Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
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• Digital & Campaign Management
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• Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics
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• Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance
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• Content creation: Plan and produce high-quality written content across platforms
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• Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI
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Sales & Marketing Alignment

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• Ensure strong alignment between sales and marketing to maximise lead generation and conversion
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• Develop lead generation strategies that support the sales pipeline
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• Implement processes for lead tracking, nurturing, and conversion through CRM
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• Conduct market, customer, and competitor research to identify trends and opportunities
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Systems & Reporting

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• CRM management and optimisation across both sales and marketing functions
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• Develop dashboards and reporting frameworks to track performance across all commercial activities
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• Manage external agencies and third-party suppliers effectively and within budget
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Requirements

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• Proven experience in a senior sales and/or marketing leadership role
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• Strong track record of managing and developing high-performing sales teams
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• Experience in both strategic planning and hands-on execution across sales and marketing
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• Strong understanding of digital marketing channels (SEO, PPC, social, email)
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• Proven success in B2B product sales and marketing environments
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• Commercially driven with strong analytical and data interpretation skills
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• Excellent leadership, communication, and stakeholder management skills
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• Experience with CRM systems (HubSpot or similar) and sales/marketing tools
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• Highly organised with strong project management capability
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• Able to work effectively independently and as part of a leadership team
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• Experience in packaging or related industries is desirable but not essential
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• Strong IT proficiency, including Microsoft Office and commercial systems
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Benefits

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• Salary of between £60,000 and £65,000 DOE (OTE £80,000)
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• 25 days holiday + bank holidays
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• Employee assistance programme
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• Full time, permanent
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• Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)
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IND25