Head of Technical Sales - Power Distribution

This is an exciting opportunity to join an expanding organisation within the electrical power distribution sector. The business is a recognised manufacturer and supplier of electrical power distribution equipment, with a strong reputation for innovation, energy efficiency, and sustainable technology solutions.

Key Responsibilities:

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• Create and implement strategic sales plans to achieve business objectives across distribution and power transformer product ranges.
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• Support Regional and National Sales Managers in generating leads, progressing opportunities and securing new business.
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• Review and agree customer visit plans.
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• Promote and drive effective CRM utilisation across the sales team.
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• Take ownership of sales order targets, pipeline management and KPI delivery.
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• Utilise market and business data to forecast orders and set performance goals.
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• Develop and maintain senior-level relationships with key customers, negotiating and closing major contracts.
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• Identify opportunities to grow market share and penetrate new markets.
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• Foster collaboration between sales, engineering, marketing and commercial functions.
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• Build strategic customer relationships to identify future sales opportunities and long-term partnerships.
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• Refocus and align team activities to meet evolving business priorities and sales targets.
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• Develop and implement new sales initiatives, programmes and strategies.
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• Ensure adherence to agreed sales processes.
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• Produce monthly sales performance reports for senior leadership.
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• Remove barriers to winning new business.
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• Monitor and review strategic account plans.
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• Ensure timely follow-up of marketing-generated leads.
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• Lead regular sales meetings, sharing information and managing feedback.
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• Chair and participate in relevant sales meetings, providing direction and support.
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• Act as a proactive problem solver and prioritise business-critical challenges.
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• Monitor competitor activity, products and market developments.
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• Attend and present at industry events, exhibitions and technical seminars across the UK and internationally where required.
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• Direct line management responsibility for relevant sales personnel.
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• Lead, mentor and develop team members.
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• Clearly communicate business goals and individual responsibilities.
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• Conduct regular one-to-one performance reviews.
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• Establish accountability and ensure employees understand performance expectations.
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Beneficial Skills / Experience:

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• A proven technical sales background (10+ years) within the Electrical Power Supply sector or a related technical manufacturing environment.
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• Experience at a senior sales leadership level.
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• A track record of consistently achieving and exceeding sales targets.
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• Strong business development and relationship-building skills.
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• Experience managing departmental budgets.
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• Proven leadership and people management capability.
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• A proactive, positive and forward-thinking approach.
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• Flexibility to travel throughout the UK and occasionally internationally.
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• Strong commercial awareness and decision-making abilities.
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• HNC/HND in Electrical Engineering (desirable).
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• Full UK driving licence.
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Additional Details:

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• Home-based role with travel to company offices and customer locations.
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• Competitive salary, dependent on experience.
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• 37.5-hour working week.
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• 33 days annual leave including bank holidays.
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• Sales bonus.
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• Healthcare cash plan and Employee Assistance Programme.
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• Electric vehicle and cycle-to-work salary sacrifice schemes.
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• Car allowance.
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• Pension scheme.
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• Life assurance.
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