Alliance Sales Director

\n Responsibilities\n

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• Leading Go-To-Market Strategy
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• Design, execute, and manage the Adobe alliance strategy and business plan, with a strong focus on market penetration and revenue growth
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• Partner with sales and delivery teams to generate qualified pipeline, increase deal flow, and accelerate sales cycles
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• Collaborate with Adobe and internal leadership to identify and develop high-impact joint solutions aligned to firm and Adobe strategic priorities
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• Clearly articulate the Adobe value proposition internally and externally, aligning opportunities with Adobe capabilities
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• Build and maintain senior relationships within Adobe (e.g. Alliance leadership, sales leaders, C-suite stakeholders) as a strategic point of contact
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• Identify new areas of collaboration between Adobe and the firm to expand the alliance footprint
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• Work cross-sector and cross-service to embed Adobe-led propositions into broader transformation programmes
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• Act as a strategic advisor on Adobe capabilities and opportunities to firm leadership
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• Lead annual and ongoing joint planning sessions with Adobe to ensure alignment and drive growth
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• Ensure required Adobe partner accreditations and certifications are achieved and maintained
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• Proactively influence internal prioritisation of Adobe opportunities to ensure appropriate focus and investment
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• Driving Revenue Growth
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• Own accountability for material year-on-year growth in Adobe-related pipeline and revenue
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• Identify and progress "sell-with" opportunities jointly with Adobe across target accounts
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• Lead commercial aspects of the Adobe partnership, including funding programmes, referrals, and joint investments
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• Align target clients and strategic opportunities with Adobe account teams
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• Define and execute winning strategies for priority deals
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• Engage Adobe subject matter experts where needed to strengthen propositions and support deal qualification
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• Drive demand generation activities in collaboration with Adobe and internal teams
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• Work closely with client teams to qualify, shape, and scope opportunities, contributing to solution development
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• Support forecasting and pipeline tracking across Adobe-related opportunities
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• Provide direction to sales teams to align with Adobe strategy across key accounts
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• Lead and support joint marketing campaigns to differentiate offerings and generate incremental revenue
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• Provide market insights and client intelligence through the lens of Adobe capabilities
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• Engage directly with clients alongside account teams to shape and progress opportunities
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• Support and participate in client presentations ("orals") and key deal discussions
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• Advise on proposal development, Statements of Work, and commercial structuring
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• Identify and develop client success stories, case studies, and reference materials
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• Operational Leadership & Governance
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• Oversee execution of the Adobe alliance plan across the firm
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• Track and communicate progress against objectives, addressing risks and driving corrective actions where needed
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• Actively identify underperformance risks and intervene early to protect revenue outcomes
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• Own and maintain the Adobe relationship map across stakeholders
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• Ensure compliance with all alliance governance and contractual requirements
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• Oversee reporting on key performance metrics (pipeline, revenue, win rates, funding utilisation)
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• Manage the Adobe alliance budget, ensuring effective and strategic allocation of resources
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• Ensure appropriate commercial agreements and contracts are in place with Adobe
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Requirements\n

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• Proven, personal sales leadership track record within the Adobe ecosystem, across Adobe Enterprise Digital Marketing Solutions
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• Strong communication and leadership abilities
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• Experience in complex, matrixed organisations and stakeholder management
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• Motivational skills and adaptability
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• Commercial acumen and risk awareness
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• Influencing, negotiating, and facilitation skills
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• Awareness of emerging industry trends and curiosity
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• Comfortable operating at C suite level, challenging both internal leaders and Adobe counterparts to unlock growth
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• Thrives in ambiguity and is energised by building momentum where none exists
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Core Competencies\n

Demonstrates expertise in leading Go-To-Market strategies and managing Adobe alliance partnerships to drive revenue growth. Capable of building senior relationships, executing joint marketing campaigns, and ensuring compliance with alliance governance.

Highest-Signal Resume Keywords\n

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• Adobe Ecosystem Sales Leadership
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• Go-To-Market Strategy Development
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• Stakeholder Management
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• Revenue Growth Accountability
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• Commercial Acumen
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Hard Skills\n

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• Adobe Enterprise Digital Marketing Solutions
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• Pipeline Tracking
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• Proposal Development
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• Contract Management
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• Performance Metrics Reporting
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Soft Skills\n

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• Strong Communication
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• Leadership Abilities
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• Motivational Skills
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• Influencing Skills
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• Adaptability
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Industry Keywords\n

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• Market Penetration
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• Revenue Growth
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• Client Engagement
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• Joint Solutions Development
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• Cross-Service Collaboration
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