Regional Sales Manager

Regional Sales Manager – Hospitality Equipment (North UK)

Location: North of England (Field-Based)

Salary: Competitive Basic + Uncapped Commission + Company Car/Car Allowance + Benefits

An established UK manufacturer with a strong reputation for innovation is looking for an ambitious Regional Sales Manager to drive growth across the South of England.

This is an exciting opportunity to join a market-leading business supplying premium commercial kitchen equipment to restaurants, hotels, pubs, catering groups and foodservice operators. The company has an impressive portfolio of existing customers and a product range that delivers genuine operational benefits, helping clients reduce costs, improve efficiency and enhance sustainability.

The Role

Reporting to the Sales Director, you'll be responsible for developing new business while managing and growing relationships with existing customers across your territory.

Key responsibilities include:

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• Identifying and securing new business opportunities across the hospitality and foodservice sector.
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• Building relationships with chefs, owners, operators, consultants, distributors and commercial kitchen designers.
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• Delivering product demonstrations and presenting compelling commercial solutions.
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• Managing the full sales cycle from prospecting through to negotiation and closing.
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• Working closely with dealer and distribution partners to maximise market opportunities.
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• Representing the business at industry events, exhibitions and customer demonstrations.
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• Maintaining an accurate sales pipeline and forecasting through the CRM system.
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About You

We're looking for someone with:

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• Proven B2B field sales experience.
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• Experience selling into the hospitality, catering, foodservice or commercial kitchen sectors is highly desirable.
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• A track record of winning new business and exceeding sales targets.
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• Excellent relationship-building and presentation skills.
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• A consultative sales approach with strong commercial awareness.
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• The ability to manage a large geographical territory independently.
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• A full UK driving licence.
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What's on Offer

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• Competitive basic salary.
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• Uncapped commission structure.
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• Company car or car allowance.
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• Pension and additional benefits.
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• Ongoing product training and career development.
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• The opportunity to represent an innovative, premium product with clear competitive advantages in the market.
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If you're a driven sales professional looking to join a growing manufacturer with a genuinely differentiated product and significant market potential, we'd love to hear from you.

To apply, please submit your CV for a confidential discussion.