PR & Social Executive

We're looking for a tenacious and passionate Exec who lives and breathes social and content marketing.

Relationship-building will come naturally to you; you know how to connect with journalists, influencers, and partners.

You'll have an eye for pixel-perfect content, a strong social presence and a talent for story-telling.

Premium retail is your playground, and bringing brand stories to life is what you do best.

You thrive in fast-paced environments where development and opportunity are endless.

What you’ll learn: You'll learn how to harness cutting-edge AI and creator platforms.

You’ll work smarter, move faster and drive brand impact like never before.

What You'll Do

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• Pitch journalists and editors weekly, combining reactive opportunities with proactive stories incl. product launches and brand campaigns.
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• Build and maintain a high-quality media database across national, lifestyle, parenting, gifting and trade publications.
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• Manage and schedule content across social and digital media
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• Source, curate and organise UGC using platforms such as Upfluence and other creator tools.
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• Identify, research and reach out retail and content partners to develop new opportunities and relationships.
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• Use AI to improve planning and outreach opportunities.
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• Coordinate gifting, product loans and expert commentary for media features.
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• Track coverage, creator activity, and campaign performance, reporting to the Head of Strategy & CEO.
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• Continuously look for new ways to increase brand awareness, social engagement, and media coverage.
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Skills:

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• 2–3 years' in PR, communications, social media, content marketing or a similar role.
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• Copywriting — with a warm tone, specific, human and never corporate.
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• Organised - proactive, resourceful, and passionate
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• Confident reaching out to journalists, creators, retailers and partners.
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• A fast learner - new platforms, tools and technologies await
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• Interested in heritage brands, family, parenting, gifting or sustainability stories.
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• Comfortable in a small team where you'll have real ownership and impact
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What Success Looks Like in Year One

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• Regular national, lifestyle and parenting press coverage.
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• Consistent, high-quality social publishing across key channels.
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• A growing network of engaged creators, partners and journalists.
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• New partnership opportunities to drive customer acquisition.
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• Increased awareness through earned media, creator activity and social content.
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• A strong social and content presence
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