Marketing Executive

Events Marketing Coordinator

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• Annual Salary: £ FTE
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• Location: Ceity of London
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• Job Type: Part-time (24 hours per week, primarily Tuesday to Thursday, office-based with occasional flexibility required)
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My client is a prestigious venue and they are looking to recruit an Events Marketing Coordinator. This role supports the Head of Events and Catering to drive a profitable events business through strategic marketing activities. You will be instrumental in promoting the venue and developing new business, focusing on both peak and off-peak periods to achieve financial targets.

Day-to-day of the role:

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• Optimise the hire of the venue for various events, focusing on driving more profitable commercial business during peak periods.
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• Develop and execute new business and marketing opportunities within the allocated budget.
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• Manage the production and distribution of marketing materials, including digital and print content, to potential clients through various channels such as venue finding websites, mailshots, newsletters, and press releases.
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• Create and manage ad campaigns through Google AdWords and other pay-per-click marketing campaigns to promote the venue effectively.
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• Assist in budgeting and reviews with the Head of Events and Catering to ensure financial targets are met.
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• Maintain and develop the venue's CRM system to record marketing-related information, using this data to analyse and strategically drive sales.
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• Organise and attend events such as open evenings and trade shows to showcase the venue and develop corporate business.
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• Analyse enquiry and turn-down statistics to tailor marketing activities as needed.
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• Follow up on client feedback to enhance marketing strategies.
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• Collaborate closely with the events and catering team to ensure clients have the best possible event experience
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Required Skills & Qualifications:

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• Proven sales and marketing experience, including familiarity with venue finding websites, creating mailshots, and managing pay-per-click campaigns like Google AdWords.
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• Strong computer literacy, including experience using CRM systems.
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• Experience in sales and marketing within the events industry is essential.
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• Event planning experience and an understanding of catering and operations are desirable.
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• High commercial awareness with excellent accuracy, attention to detail, and organisational skills.
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• Excellent communication skills, both verbal and written.
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• Ability to work effectively within a small team, proactive, and customer-focused.
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Benefits:

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• Competitive salary and performance-related incentives.
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• Opportunity to work in a prestigious, historic venue with a rich history.
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• Supportive team environment.
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• Professional development opportunities.
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To apply for the Events Marketing Coordinator position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.