Technical Sales Representative

Technical Sales Representative - Automotive Equipment

Competitive salary + attractive commission + company car + enhanced benefits package

Location: Field-based - Southeast England

Ideal locations include Cambridge, Peterborough, Huntingdon, Bedford, Northampton, Milton Keynes, Norwich, Leicester, Oxford, Bury St Edmunds

An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.

Renowned as the UK's number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.

Whether you're from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we'd love to hear from you!

The Role:

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• Develop and grow sales in line with company targets
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• Carry out demonstrations of equipment and total repair solutions
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• Conduct new installations and start-up training to ensure seamless onboarding
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• Build long-term partnerships with customers, conducting regular site visits and reviews
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• Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
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• Maintain accurate CRM records of all activities, sales leads, and customer updates
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• Provide an outstanding customer experience from initial contact through to ongoing service
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• Collaborate with your mentor and leadership to review performance, pipeline, and strategy
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The Candidate:

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• Ideally experience in technical B2B sales, high-value equipment preferred
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• Mechanically minded, confident around automotive tools and workshop environments
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• Enthusiastic, sales-driven, and keen to build a long-term career
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• Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
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• Confident communicator who enjoys meeting clients and presenting solutions
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• Strong PC skills (Microsoft Office, CRM systems)
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• Full UK driving licence
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• Willingness to travel extensively across the region
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Personal Attributes:

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• Proactive, self-motivated and organised
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• Comfortable working independently while also collaborating with a wider support team
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• Professional and courteous - a true ambassador of the brand
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• A strong desire to learn, grow, and succeed
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• Passionate about helping customers work more efficiently, safely, and profitably
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Apply in Confidence: To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd. For a confidential chat, call Kayleigh directly on .

Job Reference: 4347KB - Technical Sales Representative - Automotive Equipment