Digital Marketing Executive

Digital Marketing Executive

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• Location: East Sussex
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• Job Type: Full-time
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• Salary: £28-35k
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Are you a Digital Marketing Executive looking to join a creative team to enhance their online marketing efforts. The ideal candidate will be pivotal in driving brand awareness, generating leads, and improving customer engagement across various digital channels.

Day-to-day duties of the role:

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• Plan, implement, and manage digital marketing campaigns across multiple channels such as SEO, PPC, email, social media, and display advertising.
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• Monitor and analyse campaign performance using tools like Google Analytics, and report on ROI and key KPIs.
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• Manage and optimise paid advertising campaigns across platforms like Google Ads, Meta Ads, and LinkedIn.
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• Support the content strategy by creating and scheduling engaging content across websites, blogs, and social platforms.
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• Conduct keyword research and implement SEO best practices to enhance organic visibility.
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• Manage social media accounts, including content planning, posting, and engagement.
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• Assist in email marketing campaigns, from creation to performance tracking.
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• Collaborate with internal teams and external agencies to ensure brand consistency and campaign effectiveness.
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• Stay updated with the latest digital marketing trends, tools, and technologies.
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• Support website updates and improvements to enhance user experience and conversion rates.
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Required Skills & Qualifications:

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• Proven experience in a digital marketing role or similar.
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• Strong understanding of digital marketing channels and techniques.
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• Experience with analytics tools like Google Analytics and Google Search Console.
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• Familiarity with paid advertising platforms such as Google Ads and Meta Ads.
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• Excellent written and verbal communication skills.
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• Strong analytical mindset and attention to detail.
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• Ability to manage multiple projects and meet deadlines.
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• Desirable skills include experience with CMS platforms like WordPress, knowledge of email marketing platforms like Mailchimp or HubSpot, basic understanding of HTML/CSS, experience with marketing automation tools, and graphic design skills using tools like Canva or Adobe Creative Suite.
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Benefits:

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• Competitive salary and benefits package.
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• Opportunities for career progression.
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• Ongoing training and professional development.
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• A collaborative and dynamic working environment.
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Please apply online now if you are interested in being considered for this role.