Head of Performance Marketing

Proximity Recruitment are searching for a talented Head of Marketing Operations (circa £100,000 + Bonus + Benefits) to join a thriving B2B business in Northamptonshire. The role is 5 days a week in the office, and the client is looking for a dynamic individual with strong performance & marketing operations experience in B2B lead generation.

Responsibilities include:

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• Manage the marketing budget and marketing plan to generate high-quality sales leads for the business, targeting 50,000 a year.
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• Manage the email marketing programme.
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• Manage template emails for the sales team.
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• Manage the direct mail programme.
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• Manage sector marketing, advertising and associated exhibitions.
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• Manage digital advertising and PPC campaigns via an agency (70% of leads achieved through this channel).
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• Manage the effectiveness of the website and app as organic lead generation tools and landing page for campaigns.
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• Ensure campaigns are coordinated across channels and implement test and learn strategies.
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• Understand the performance of each channel and initiative to report on the effectiveness of the marketing function. Producing data as required using the analytics platform.
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• Work with the Head of Brand to produce content in line with the brand guidelines and tone of voice and to direct social media content.
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• Work with the Tech Team to evolve the CRM platform where necessary.
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This extremely innovative & entrepreneurial business is growing quickly & has several exciting product launches on the horizon. This key position will play an important role in this market-leading firm's growth journey, reporting to the CEO.