Marketing Manager
Job Description
Job Roles and Responsibilities
Develop and execute comprehensive marketing strategies to support business growth.
Plan and manage inbound lead generation campaigns.
Manage website content, SEO initiatives, email marketing campaigns, and social media platforms.
Create and distribute marketing content including blogs, newsletters, educational materials, videos, and market updates.
Coordinate educational events, webinars, workshops, and client appreciation events.
Manage event logistics, invitations, promotional materials, and post-event communications.
Identify sponsorship, networking, and community outreach opportunities to strengthen brand awareness.
Ensure all marketing materials comply with applicable industry regulations and company standards.
Monitor and analyze marketing performance metrics including ROI, lead generation, conversion rates, and campaign effectiveness.
Manage CRM data and marketing automation activities.
Collaborate with leadership to support business development initiatives.
Recommend improvements based on marketing analytics and customer engagement data.
Maintain brand consistency across all marketing channels.
Qualifications and Certifications
Bachelor's degree in Marketing, Communications, Business, or a related field.
3-5 years of marketing experience.
Experience in financial services, wealth management, insurance, legal, or other regulated industries preferred.
Knowledge of marketing compliance requirements within regulated industries preferred.
Experience with CRM platforms and email marketing systems.
Experience with digital marketing, SEO, and social media management.
Proficiency with content creation and graphic design tools.
Strong analytical, communication, and project management skills.
Experience measuring campaign performance and marketing ROI.
Benefits
Retirement Savings Plan.
Employer Matching Contributions.
Paid Time Off.
Paid Holidays.
Financial Planning Benefits.
Performance Bonus Opportunities.
Career Growth Opportunities.
