Associate Director, Omnichannel Strategist
Job Description
Location: Wilmington, DE
Onsite Flexibility: Hybrid 3 days onsite
Contract Details- Position Type: Contract
- Contract Duration: 6 months
- Pay Rate: $70.00 $80.00 / Hour (USD)
- Shift / Schedule: Days (First Shift)
- Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
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Job SummaryAre you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you'll translate brand strategies into integrated customer experiences that drive business outcomes.
As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.
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Key Responsibilities- Deliver a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements.
- Partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities.
- Continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
- Engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers.
- Translate brand strategies into integrated customer experiences that drive business outcomes.
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Required Skills- Proven track record in delivering integrated marketing programs with measured outcomes.
- Knowledge of digital and non-digital channels such as media, email, SMS, web, direct mail, print, SEM, social, Salesforce, and events.
- Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions.
- Measurement & analytics with focus on strategic insights to inform optimization strategies.
- Proven track record of leading teams without positional authority.
- Digital marketing experience across channels such as websites, email, social media, and SMS; strong understanding of omni-channel customer engagement and customer journey.
- Experience working with media and familiarity with media strategy (not necessarily an expert, but able to collaborate with media teams and understand media's role in omni-channel campaigns).
- Client-service mindset, able to act as a strategic partner, influence, and provide recommendations.
- Comfortable analyzing data and campaign results to identify actionable insights and optimization opportunities (does not need to prepare reports but should be able to review and interpret findings).
- Strong communication, solution-oriented, and able to work closely with multiple partners (acts as a liaison between brand and campaign partners).
- Pharmaceutical (pharma) experience, particularly with HCP (healthcare provider) marketing is required; must be able to hit the ground running with minimal onboarding.
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Preferred Skills- Advanced degree in a relevant field.
- Demonstrated leadership and coordination of cross-functional teams to deliver a single cohesive strategy.
- Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels.
- Media/Advertising agency experience.
- Agency experience or similar background (advertising/media agency experience is a plus).
- Familiarity with agile ways of working.
- Business requirement gathering experience.
- Customer relationship management (CRM) experience.
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Education Requirements- Bachelor's degree required (master's degree not necessary).
- Advanced degree in a relevant field (desirable).
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Required Experience- 5 7 years of experience in a relevant Marketing or Strategy role.
- Five to seven years of relevant experience in brand marketing, omni-channel strategy, integrated marketing, or related field.
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Benefits- Medical, Vision, and Dental Insurance Plans
- 401k Retirement Fund
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Important Notes- Interview process: Round 1 45-minute interview with Hiring Manager and one other person; Round 2 video panel interview and case study.
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About the ClientThis global biopharmaceutical company is driven by a single, defining mission: to push the boundaries of science and deliver life-changing medicines that transform the lives of patients worldwide. With a global footprint spanning more than 100 countries, the organization focuses on three core therapy areas oncology, cardiovascular and metabolic disease, and respiratory and immunology while also advancing treatments in rare diseases and vaccines. With a pipeline consistently regarded as one of the most productive in the industry, this is a company where scientific ambition is matched by commercial scale.
Employing tens of thousands of scientists, clinicians, and business professionals globally, this organization combines the resource depth of a top-tier pharma company with a genuine culture of scientific curiosity. Research programs span small molecules, biologics, cell therapy, and RNA technologies, giving employees exposure to the full frontier of modern drug development.
In 2026, employees voted this organization onto Glassdoor's Best Places to Work list, and it holds an overall Glassdoor rating of 4.0 stars from nearly 8,000 reviews. Employees rate the culture and values at 3.9 stars and career opportunities at 3.7 stars. Seventy-nine percent of employees say they would recommend working here to a friend.
The organization has built a strong reputation for scientific career development, with structured pathways for researchers, clinical professionals, and commercial staff. The diversity of the pipeline and the pace of advancement mean that careers here rarely stand still.
For life sciences professionals who want to work on a portfolio of programs that genuinely advances patient care, within an organization that has earned broad employee endorsement, this represents one of the more compelling opportunities in global pharma.
Teams here span oncology researchers, clinical trial specialists, regulatory scientists, and commercial and market access professionals.
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About GTTGTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.
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Job Number: 26-09569
#LI-Hybrid #LI-GTT #gttjobs
We are a Native American-owned, economically disadvantaged corporation that highly values diverse and inclusive workplaces. Our clients and partners are among the most successful and innovative organizations in the world. Our top clients are Fortune 500 banking, insurance, and financial services firms, some of the nation’s largest life sciences, biotech, utility, and retail companies, and prestigious educational institutions in the Ivy League tier.
There is always a new opportunity for success when you look through all of the open job opportunities on our website’s career page. Just click on this link: https://bit.ly/gttcareers
Awards
SIA’s Fastest Growing Staffing Firm: 2023 and 2015
SIA’s Best Staffing Firm to Work for: 2019 -2023
Inc 5000 Fastest Growing Private Company: 2023, 2022, 2016, 2015
Randstad Preferred Supplier: 2020 - 2023
TechServe Alliance Excellence Award. 2019
NH Business Magazines Fast 5 fastest growing companies
Ernst & Young Entrepreneur of the Year Finalist: 2015
