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Posted 23 July, 2026

Area Sales Manager

GCS Associates
Cardiff, WLS, GB Full Time

Job Description

Role: Area Sales Manager / External Sales Representative

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Location: External role covering South, mid & East Wales

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Sector: Building Materials / Construction Products / Builders Merchants

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Package: £40,000 - £65,000 + Bonus + Car + Benefits

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We are looking for an experienced External Sales Representative / Area Sales Manager for a growing business supplying building products into builders merchants, independent retailers and developers across the South, Mid and East Wales region.

The Role\n
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  • Managing and developing existing merchantaccounts
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  • Generating new business opportunities across the region
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  • Selling building products, concrete, paving and associated products
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  • Building relationships with:\n
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    • Builders merchants
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    • Developers
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    • Regional Housebuilders
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This External Sales Manager / Area Sales Manager role requires someone with strong commercial awareness, excellent relationship-building skills and the drive to grow market share within an established and expanding territory.

What We're Looking For\n
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  • Previous external or internal sales experience within:\n
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    • Building materials
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    • Construction products
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    • Builders merchants
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  • Strong account management and business development skills
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  • Ability to identify and win new opportunities
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  • Knowledge of the merchant route to market
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  • Self-motivated with a strong sales drive
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  • Excellent communication and negotiation skills
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  • Previous experience as External Sales Representative / Area Sales Manager
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Key Attributes\n
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  • Customer-focused approach
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  • Proven sales background within construction or interiors products
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  • Experience working with builders merchants and retailers
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  • Ability to build long-term relationships with customers and colleagues
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  • Organised, proactive and target-driven
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This is an excellent External Sales Represntative / Area Sales Manager opportunity to join a respected and ambitious business within a growing product sector.

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For further information on this exciting Area Sales Manager / External Sales Representative opportunity, please apply online.

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INDS