Retail Digital Marketing Lead

Retail Digital Marketing LeadHead Office (Coventry) | Full Time (37.5 hours/week) | Permanent | £40KAre you a forward-thinking digital marketer ready to make your mark at the heart of a values-led, community-focused organisation? Heart of England Co-operative Society is on the lookout for a Retail Digital Marketing Lead to drive our digital brand presence across food and funeral services. If you're data-driven, strategically minded, and excited about emerging tech and AI, this could be your perfect next step.About the RoleIn this pivotal role, you will: Develop and lead an always-on digital marketing strategy across social media, email, websites, and a soon-to-launch mobile appDrive engaging, personalised content that reflects our brand values-community, value, charity, ESG, and diversityShape our CRM strategy across the full customer lifecycle: acquisition, engagement, loyalty, and advocacyOptimise digital campaign performance through analytics, segmentation, and A/B testingChampion innovations in AI and emerging tools to enhance marketing efficiency and creativitySupport our mission to be the leading community retailer by promoting programmes like Helping Hearts and PenniesCollaborate with internal teams and third-party agencies to deliver targeted campaigns that increase footfall, average basket value, and brand loyaltyManage our digital coordinator/apprentice and marketing budgetWhat You'll BringYou will be: A highly organised, strategic thinker with a creative sparkPassionate about digital marketing trends, tech, and AI-powered innovationComfortable in a fast-paced, multi-priority environmentA confident communicator and team player who thrives on collaborationResults-focused, with a strong track record of digital campaign deliveryYou will have: 5+ years of experience in digital marketing or CRM (ideally in retail)Proven expertise in Meta Business Suite, Google Analytics, and content toolsExperience developing paid/organic campaigns targeting local demographicsA strong understanding of customer journeys and multichannel engagementA degree (or equivalent experience) in digital media, marketing, or a related fieldExperience coaching or managing others and supporting professional growthWhy Join Us?At Heart of England Co-operative Society, you won't just work on campaigns-you'll shape a digital presence that reflects real values and makes a real difference. We're a purpose-driven organisation that puts people and communities first, while embracing innovation and growth.You'll join a team that values creativity, collaboration, and continuous learning-where your ideas and expertise will directly influence how we connect with thousands of customers and members every day.This is your chance to lead with purpose, grow with impact, and help define the future of retail marketing in a truly values-led business. Colleague Discount 10% plus double discount on 4-weekly pay weekend in our food storesPension scheme 3.3% employer contribution30 days holiday (incl bank holidays) rising with length of serviceFAB furniture discount of 15%Enhanced maternity payEnhanced redundancy payDiscounts and savings platform - My Staff ShopWagestreamEAP with GP Access - referrals, prescription service, GP consultations, phone and in-person counsellingRefer A Friend SchemeLong Service AwardSupport for eye careFinancial and Wellbeing support from: Co-op Credit Union, Grocery AidLife Insurance 2 x salaryHealth Assured Bereavement SupportHealth Assured Wellbeing Services, including My Healthy Advantage mobile appZGP24 Service providing video and phone consultations, open referrals and prescription serviceCrisis 24 - Worldwide security and health information serviceTerminal illness supportHow to ApplyIf you're ready to bring your digital expertise to a role that really makes a difference, we want to hear from you.TPBN1_UKTJ