SEO GEO Manager

What is the roleThis role goes beyond conventional SEO, with responsibility for growing organic traffic, revenue and brand visibility across search engines, AI-powered experiences, and generative discovery platforms. You will shape and execute strategies spanning technical SEO, content optimisation, digital PR, Generative Engine Optimisation (GEO), and AI innovation, ensuring our brands are discoverable wherever customers search, browse and ask to deliver measurable commercial impact.What you will doGrow organic traffic, revenue and share of search in line with forecasts and commercial objectivesLead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystemsDevelop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM-driven recommendationsIdentify opportunities to increase brand and product visibility across evolving discovery surfaces including organic search, AI assistants and shopping ecosystemsOwn category, sub-category and campaign optimisation in line with seasonality, trade priorities and customer demand trendsConduct competitor analysis, keyword gap analysis, search intent research and emerging trend discovery to inform strategyDevelop scalable content strategies including editorial, evergreen, FAQ, expert-led and LLM-friendly content formats designed for both rankings and AI citationLead PR and content teams on authority-building and digital PR campaigns to strengthen off-site signals, backlinks and brand mentionsDrive experimentation in AI and automation, using new tools and technologies to improve efficiency, scale content opportunities and surface insightsMonitor, analyse and improve technical SEO performance through regular audits of crawl health, Core Web Vitals, structured data, indexing, internal linking, site architecture, XML sitemaps and robots directives, ensuring best practice across all sites.Work closely with development and product teams to prioritise technical opportunities and resolve issuesOwn reporting across organic performance, AI visibility opportunities, experimentation results and innovation roadmaps, sharing actionable insight with the wider businessStay ahead of industry changes across search, AI, algorithms and emerging organic discovery trendsWhat you will bringProven experience in SEO, organic growth or search strategy (in-house or agency)Strong understanding of technical, content and off-site SEO best practiceExperience developing strategies that drive both traffic growth and commercial performanceInterest in emerging search behaviours, AI-powered discovery, LLM visibility and Generative Engine Optimisation (GEO)Experience using AI and automation tools to scale analysis, content or innovation initiativesStrong analytical mindset with confidence interpreting performance data and translating insight into actionConfident reporting on KPIs including traffic, rankings, revenue, share of search and broader visibility metricsAdvanced experience with tools such as Google Search Console, GA4, Screaming Frog, SEMrush and similar platformsWorking understanding of HTML, CSS, JavaScript and their impact on search performanceExperience with structured data and schema optimisationStrong copywriting and content strategy skillsExperience working on eCommerce websitesExcellent stakeholder management and cross-functional collaboration skillsHighly organised, proactive and commercially mindedCross collaboration across paid search knowledge desirableRetail or fashion experience desirableExperience with AI search monitoring, entity optimisation or digital PR strategies desirableTPBN1_UKTJ