Business Development Manager- DrinksOnTrade

Manchester/Liverpool Area£35,000–£42,000 base salary, Company car or £6,000 car allowance, 20% bonusThis is a role with real autonomy. You will run the territory as your own business, building distribution, visibility and long-term customer partnerships across On Trade, wholesale, and convenience sector. The brief is clear and commercially meaningful: grow presence, win new space and make the brand unmissable where it matters.If you enjoy being out in the market, value trust over transaction, and want a role where performance is visible and rewarded, this is the kind of opportunity that doesn't come around often.What you'll be doingOwning and growing the Northwest region with full accountability for distribution, visibility, and NSV.Building deep, credible relationships with IFT customers, wholesalers, and key regional operatorsWinning new business while protecting and growing existing accounts against strong local competition.Executing seasonal and regional activation that drives rate of sale and repeat orders.What you'll need to bringProven regional sales experience within FMCG, ideally drinks or the licensed trade.Strong knowledge of the Northwest market and how its routes to market really work.A track record of opening doors, growing accounts, and influencing buyer and operator level.Existing relationships within IFT and wholesale that you can leverage from day one.Who they areBorn from a passion for crafting great-tasting drinks and bringing people together, this independent, festival-inspired brand has been producing bold, naturally fruity ciders since the mid-1990s.Known for its innovative flavours and vibrant personality, the business blends traditional expertise with a modern, creative edge bringing products to life that are as much about experience as they are about taste.With strong ties to the UK festival scene and a commitment to doing things differently, the company has built a loyal following by delivering high-quality, refreshing drinks that capture moments of fun, connection and celebration.If this sounds like the perfect next step for you, reach out today at or give me a call on 07885 484489. Don't wait, this opportunity won't be available for long .TPBN1_UKTJ