Digital & Social Media Marketing Manager

About Prosperity NetworkProsperity Network is one of the UK's leading property investment communities, helping hundreds of members build wealth through education, mentoring, networking and accountability.With over 800 active members and ambitious plans to continue growing over the coming years, we're looking for an exceptional marketer who can help take the business to the next level.This is not just a social media management or content delivery role.It is a strategic marketing role for someone who understands how to grow businesses through effective marketing, customer acquisition and commercial thinking.The OpportunityWe're looking for someone to own and develop our marketing strategy. This role offers genuine autonomy. We want someone who is excited to challenge existing ideas, introduce new initiatives and take ownership of Prosperity Network's future growth.Your responsibility will be simple:Generate more qualified enquiries. Improve conversion. Increase membership growth. Strengthen the Prosperity Network brand.You'll work closely with our Directors and existing marketing team, taking ownership of strategy whilst coordinating the execution across multiple marketing channels.If you've successfully helped grow an SME through marketing before, we'd love to hear from you.What Success Looks LikeSuccess in this role will be measured by business growth, including:Increasing qualified enquiriesGrowing member sign-upsIncreasing webinar registrations and attendanceImproving webinar conversion ratesGrowing event attendanceIncreasing member referralsImproving email engagementDeveloping new marketing channelsBuilding stronger customer journeys and automationImproving overall marketing ROIKey ResponsibilitiesMarketing StrategyDevelop and own Prosperity Network's marketing strategy.Create quarterly marketing plans aligned with business objectives.Identify opportunities to generate new enquiries and revenue.Continually test, measure and improve marketing performance.Campaign PlanningLead and coordinate campaigns across multiple channels including:Member acquisitionWebinar campaignsNetworking eventsProduct launchesReferral initiativesMember retentionBrand awarenessEvery campaign should have measurable commercial objectives.Webinar & Event MarketingOur webinars and events are a key driver of business growth.You'll be responsible for planning and executing campaigns that maximise:RegistrationsAttendanceEngagementConversion into paying membersPrevious experience running successful webinar campaigns is highly desirable.Marketing Systems & Customer JourneyReview and improve the complete customer journey from first enquiry through to becoming a long-term member.Develop and optimise:Landing pagesEmail sequencesCRM workflowsMarketing automationReferral journeysMember communications and existing member contentPaid MarketingYou'll work alongside our existing advertising specialist to develop and improve paid acquisition campaigns.Whilst experience with paid advertising is important, this role is focused on strategy rather than day-to-day ad management.You'll be expected to:Review campaign performanceSet objectivesAnalyse resultsImprove ROIEnsure paid campaigns align with wider business goalsBrand & Content StrategyWe already have strong internal capability in content creation. Whilst you'll be expected to contribute ideas and occasionally create content, your primary responsibility is ensuring our marketing delivers measurable commercial results.Your role is to ensure great content becomes:enquirieswebinar registrationsevent attendeespaying membersYou'll oversee the marketing strategy behind our content rather than simply producing content for the sake of it.Team LeadershipLead and support the wider marketing function.Coordinate internal team members together with external specialists where required.Ensure everyone is working towards shared business objectives.Analytics & ReportingYou'll own the marketing numbers.Regularly monitor and improve:Qualified leadsCost per enquiryCost per acquisitionConversion ratesWebinar performanceEvent registrationsEmail engagementMarketing ROICustomer lifetime value where appropriateMarketing decisions should always be driven by data.Essential ExperienceWe're looking for someone who can demonstrate previous success in growing businesses through marketing.You should be able to evidence experience in:Developing marketing strategiesGrowing leads and enquiriesIncreasing sales or membershipsDelivering successful webinar campaignsManaging marketing projectsCRM systems and marketing automationEmail marketingConversion optimisationWorking with paid advertising specialistsAnalysing KPIs and making data-led decisionsExperience within education, coaching, membership businesses or property would be advantageous but isn't essential.Who You AreYou'll be:Commercially mindedStrategically focusedData drivenHighly organisedComfortable leading projectsAccountable for resultsA strong communicatorCurious and proactiveAlways looking for better ways to grow a businessWe'd Love To SeeAs part of your application, please include examples if you have them of:Businesses you've helped grow.Marketing strategies you've implemented.Webinar campaigns you've managed.Marketing funnels you've built.KPIs you've improved.Commercial results you've delivered.Applications supported by measurable achievements will stand out.What We OfferCompetitive salary with a meaningful performance bonus linked to business growth and agreed KPIs.A genuine opportunity to influence the direction of a growing business.Significant autonomy and responsibility.Support from an experienced leadership team.Existing specialists across advertising and content creation.Career progression as Prosperity Network continues to grow.Working HoursMonday to Friday (8:30am to 5pm or 9am to 5:30pm), with attendance at selected Friday and Saturday events throughout the year, and the major Prosperity Network Social events, to support major campaigns and capture opportunities for future marketing activity.If you're passionate about growing businesses through smart marketing and want the opportunity to make a measurable impact, we'd love to hear from you.TPBN1_UKTJ