Digital Marketing Executive Programmatic & Paid Social

Digital Marketing Executive Programmatic & Paid SocialSalary: £35,000 to £40,000 base + 12% bonus and benefitsLocation: Hemel HempsteadWorking setup: Hybrid (1 day in office per week) | Onsite parking**Please note, we can only take an application forward if you have experience with programmatic campaigns , and hands-on experience with DV360 . Many thanks.**This is a hands-on Paid Social and Programmatic role for someone who enjoys the detail of campaign activation, optimisation and performance analysis, but also wants to understand the bigger commercial picture behind the work.Youll be joining a high-profile consumer brand with a significant digital footprint, working across paid social, programmatic display, video and YouTube activity. Youll be creating, activating and optimising campaigns that drive high-quality, qualified traffic into the business across all its product offerings.On the programmatic side, youll be covering both brand led (visibility, CPM) campaigns, as well as conversion (CPA, ROI) based. With a strong commercial emphasis on the latter, since the business youll be joining has an almost trading based mentality to how they operate. Being fast-paced, dynamic, looking to sell inventory within a highly competitive market.People who tend to do well in this environment are bright, commercially switched on, organised, curious, and comfortable working at pace. Care about the detail, but they also want to know why something is working, what can be improved, and how performance can be pushed further.The roleYoull work closely with the Head of Function and as part of a broader Digital Performance team which will encompass paid search, SEO, affiliates, CRM - and alongside brand, commercial and digital product.They deal with big budget, large scale, complex campaigns, with a paid media budget in the 8 figure range.Day to day, youll be involved in:Creating and managing programmatic display and video campaignsBuilding, launching and optimising paid social campaigns (this could be a good learning opportunity if youve not done this before)Monitoring campaign pacing, budgets and KPI performanceAnalysing campaign data and turning it into clear recommendationsWorking with creative and brand teams to ensure ads are high quality, relevant and performance-ledSupporting reporting for internal stakeholders and commercial meetingsHelping test, learn and improve campaign performance across channelsIf youre coming from a media agency, performance marketing team or digital trading environment and have exposure to programmatic, DV360, Amazon DSP, CM360 or similar platforms, with an ambition to broaden your horizon into other channels, this is your learning opportunity.All the company is asking for is evidence of hands-on programmatic/media activation, with experience managing campaign set-up, optimisation, reporting, tracking and budget reconciliation. The paid social side of this role will be taught.This is the kind of role that gives you proper business exposure, more than youd typically get within an agency environment since youre not working to brief, youll be owning the complete end-to-end, including what happens before a brief even arises.Youll be close to the numbers, the creative, the trading decisions and the commercial impact. Youll get to work across multiple paid media channels, contribute to campaign recommendations, working as part of an in-house team who are well respected for delivering high quality output and results.For someone ambitious, data-led and commercially curious, it is a strong next move.EXPERIENCE NEEDEDYou do not need to be the finished article. But you do need to be credible around digital campaign delivery and genuinely interested in performance marketing.Youll need to bring:Hands-on exposure programmatic display/video setting up, running, optimising campaignsHands-on experience with DV360Other elements which would be useful:The ability to combine campaign delivery, data interpretation, stakeholder communication and a strong operational mindset.Good Excel skills and comfort working with campaign dataStrong attention to detail when building, checking and optimising activityConfidence interpreting performance numbers and explaining what they meanA curious mindset, where you want to test, optimise and improveWant to Apply? Heres how:Applicants must have the right to live and work in the UK.You can share your Linked-in profile or email me a CV it doesnt have to be up to date, we can work on that once you decide you want to take this forward.Or, for a chat and more information please contact me on:Colin DoreeRecruiter | Blue Pelican01892 507122TPBN1_UKTJ