Digital Marketing Officer

Application Deadline: August 02, 2026 Department: MRK - Marketing Team Employment Type: Permanent - Full Time Location: Dual Campus Workplace type: Onsite Compensation: £28,682 - £32,187 / yearPermanent contract, 37 hours per week, 52 weeks per year Interview date: TBC Key Purpose: Provide support to the College Marketing functionProducing high quality marketing materials and campaignsRespond to and produce media and PR related activityEnsure an outstanding service to all its users.Bath College is an inclusive education and training community, providing learning for people with a wide range of abilities from a far-reaching area, from entry level to Level 5 programmes. We are committed to meeting the needs of all our students. This is a very exciting time to join the College.If you feel you can make a positive contribution, please complete the application form, making sure you detailing how your qualifications, skills and experience meet the requirements of the role. Key Responsibilities: Minimum one year of experience of digital marketing, either on agency or client side, or through voluntary work. Specific experience in the FE sector is particularly advantageous.Assist in the co-ordination and forward planning of College marketing strategies, implementing new ideas to support the departments achievement of recruitment targets.Plan and produce a wide range of high-quality marketing campaigns and materials appropriate to the business of the CollegeProduction of short form video content for use on social channelsExperience of structuring and maintaining a content libraryUpdate the College website and digital platforms with interesting, informative and professional content, to engage with a wide range of audiences.Monitor activity and update social networking sites for the CollegeSupport the Schools and Events Officers to liaise with relevant internal departments and partner organisations to plan, organise and execute successful College events and marketing activities.Skills, Knowledge and Expertise: Degree/ Level 4 qualification or equivalent in a subject area relevant to Marketing, PR or Event activity.GCSE English and Maths at grade C or above.Knowledge Excellent IT Skills including good knowledge of relevant systems for role.Up to date knowledge of marketing practices.Please see the external link for the full Person SpecificationStaff Benefits: Generous paid holiday entitlement of 30 days, exclusive of College closure days and public holidays. Pro rata for part time roles.One Selfie Day per yearContributory salary pension scheme (Local Government)Continuing Professional Development for all staffLaptop Salary Sacrifice SchemeCycle to Work SchemePrivate Healthcare Scheme£500 Refer a friend and earn a rewardSubsidised cafes - at both campusesEmployee Assistance Programme Staff have access to this programme. It is a free and strictly confidential short-term counselling and support service (up to six meetings after an initial assessment session with a qualified counselor)The College offers an eye sight test for anyone who meets the criteria as described within the Health and Safety (Display Screen Equipment) Regulations.Progressive family friendly policies (exceeding statutory requirements) that supports a health work/life balance, all staff are entitled to request flexible working.Discounted treatments at the Academy, Bath CampusFree parking at the Somer Valley Campus in RadstockAbout Bath College:Welcome to Bath College, a vibrant and successful College with two campuses, one in the centre of Bath and one in the rural setting of Radstock. We pride ourselves on providing training for the regions future workforce by offering courses in both vocational and traditional academic subjects to students from across Bath, Bristol, Somerset, Wiltshire and beyond.TPBN1_UKTJ