Commercial Manager - Commercial Refurbishment

Commercial Manager - salary circa £65,000, plus excellent commission and benefits schemeA growing commercial refurbishment company based near Birmingham are looking for a Commercial Manager to join their team, who will lead the sales function across the business, driving new business opportunities while strengthening relationships with existing clients. The role sits at the centre of the companys growth strategy, taking ownership of the sales pipeline, CRM management, and reporting on sales performance against the business plan.Working closely with Leadership team, the Sales Manager ensures opportunities are qualified, developed, and converted through a structured, professional sales process.This role offers a clear pathway to Sales Director for the right individual who demonstrates leadership, strategic thinking, and sustained commercial performanceKey ResponsibilitiesSales LeadershipLead the sales function and support delivery of growth strategy.Manage and mentor the existing BDM.Identify opportunities to grow the sales team as the business expands.Embed a structured, professional sales process across the business.Pipeline & CRM ManagementMaintain and continually develop the company CRM system.Track all opportunities, contacts, and project intelligence.Manage the sales pipeline to ensure opportunities progress effectively.Sales Performance & ReportingProduce monthly sales reports outlining pipeline value, conversion rates, and progress against the business plan.Provide forward-looking forecasts to support businessMonitor key sales KPIs and identify areas for improvement.Client Relationship ManagementBuild and maintain strong relationships with existing clients.Act as senior contact for key client relationships.New Business DevelopmentTarget new clients, consultants, and project opportunities in commercial refurbishment and fit-out.Attend industry events and maintain strong market visibility.Experience & BackgroundEssential:Proven experience in commercial refurbishment and fit-out .Strong track record in sales, business development, or client relationship management within the construction sector.Experience managing a sales pipeline and CRM system .Experience preparing PQQs, RFPs, and RFQs .Ability to interpret construction enquiries and work with pre-construction teams.Desirable:Experience managing or mentoring sales professionals.Existing network within commercial fit-out and refurbishment.Experience contributing to business strategy and growth planning.Key Skills & AttributesCommercially driven with strong market awarenessHighly organised with strong pipeline management skillsExcellent communication and relationship-buildingStrategic thinking combined with hands-on deliveryStrong reporting and analytical capabilityTPBN1_UKTJ