Marketing & Web Analyst

Web Marketing Analyst – App, Digital & CustomerWe're working with a data driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer. This is a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.The role sits across performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business. Marketing performance data currently sits across multiple platforms and touchpoints, this role will bring that together into a single, trusted view, enabling better decisions around channel investment, acquisition, customer value and retention. You'll act as the go-to person for marketing analytics, working closely with marketing, data and commercial teams.The key areas covered:Digital performance (GA4, GTM – across web, app and paid channels)Attribution (cross-platform measurement – AppsFlyer / Firebase nice to have)Data & reporting (Power BI, SQL)What's in it for you?Up to £75K DOERemote + flexible working (1 day/month in office)Training and development budget28 days holiday + bank holidaysPensionSocial incentives + moreRole & Responsibilities:Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimisedAnalysing digital performance across paid channels, with a focus on improving efficiency, conversion and ROIWorking across web, app and marketing data to understand cross-channel journeysEnsuring tracking accuracy across complex web and app journeysTaking ownership of attribution, understanding how different platforms measure performance and resolving discrepanciesSupporting the move towards more advanced, LTV-led measurementBuilding and maintaining dashboards covering CAC, LTV, ROAS and conversionWorking directly with data (including SQL where needed) to improve reporting accuracyDelivering customer and commercial insight through cohort and segmentation analysisSupporting marketing, pricing and product decisions with clear, data-led recommendationsAnalysing CRM and lifecycle performance to improve conversion, retention and reactivationSkills & Experience:5+ years' experience in marketing, digital or growth analyticsStrong hands-on experience with GA4 and GTM (essential!!)Experience analysing web/on-site, digital marketing and ideally app dataUnderstanding of cross-channel journeys and attributionExperience with paid media measurement (Google Ads, Meta etc.)Power BI (or similar reporting tools)Advanced Excel, SQL desirable but not essentialExposure to AppsFlyer or Firebase beneficial, but not requiredConfident communicator, able to explain insight clearly and work with senior stakeholdersApply now or email*No sponsorship offered for this role, and you must be happy to commute to Manchester or London once a month*As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.TPBN1_UKTJ