Marketing Manager

We are seeking a highly motivated and energetic Marketing Manager for our client based in Colchester. You will own the full marketing function: strategy, lead generation, digital, content, brand and reporting, as the senior in-house marketing resource. This is a hands-on management role: the right candidate will be equally comfortable setting the strategy and executing it personally. The role is responsible for driving a consistent flow of qualified sales leads to the sales team, managing the company's digital presence, and overseeing all external creative and agency resource.Responsibilities:

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• Own and deliver the annual marketing strategy and tactical plan, ensuring alignment with company revenue and sales targets.
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• Generate sales leads through email campaigns, LinkedIn outreach, CRM automation, and digital marketing.
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• Manage HubSpot including CRM, reporting, workflows, email campaigns, and lead tracking.
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• Run paid advertising across Google Ads, Bing Ads, and LinkedIn Ads.
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• Oversee website, SEO, and content marketing through WordPress.
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• Manage social media and maintain an active online presence.
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• Coordinate external agencies and freelancers for design, photography, video, and marketing materials.
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• Plan trade shows and events from start to finish.
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• Produce and manage marketing collateral including brochures, catalogues, case studies, and newsletters.
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• Support product launches and new business initiatives.
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• Track KPIs and ROI, reporting directly to the Managing Director.
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• Manage the marketing budget and potentially supervise future marketing staff.
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Requirements

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• Proven B2B lead generation experience using HubSpot, Apollo and Expandi (LinkedIn automation) or equivalent outbound tools
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• Proficient in HubSpot CRM: workflow automation, sequences, pipeline reporting and contact management
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• Competent with Google Ads, Microsoft Bing Ads and LinkedIn Ads, campaign setup, optimisation and budget management
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• Competent using WordPress for content management and website administration
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• Strong working knowledge of Google Analytics 4, able to extract actionable insight from data
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• Proficient in social media scheduling tools (e.g. Hootsuite) and LinkedIn organic/paid management
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• Comfortable briefing and managing external creative agencies and freelancers
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• Experience managing marketing budgets and producing structured management reports
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• Marketing degree or CIM qualification preferred; B2B sector experience essential
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• Experience working alongside a sales team in a lead-generation-focused environment
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Benefits

Salary- £50,000 basic Plus profit related bonus Hours: 7.30am - 4.30pm, 30mins for lunch.Please note- this is an office based role

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