Digital Marketing Executive

Key Responsibilities: Content Creation, Management & Promotion

• Create and manage the quarterly content calendar – planning blog, video, podcast and report activity to support the brand’s marketing objectives.

• Create and manage email calendar per campaign – managing copywriting, builds, and segmentation alongside Marketing operations

• To plan and manage the creation of any downloads (reports, whitepapers, checklists) to drive lead generation for the brands.

• Manage and create the weekly newsletters for each brand – liaising with the content team to confirm inclusions, brief copywriters, and ensure newsletter it built and sent successfully.

Content Promotion

• To create copy for content (from podcast blurbs and graphics to report landing pages).

• Manage, create, and schedule the email promotions for content.

• Understand how to use various data tools to interpret data to improve organic performance, such as Google Analytics and PowerBi dashboards.

Analysis & Insight

• Manage reporting that tracks content and email marketing KPIs on a regular basis to uncover actionable trends and insights.

• Measuring content and email performance and analysing key metrics to optimize effectiveness.

• Development of a continuous test and learn approach across channels – ensuring that we are optimizing our content and email campaigns by running split tests and evaluating performance to increase engagement and conversions.

Research & Learning

• Researching topics and industry in detail to keep up to date with the latest industry news to craft new (and timely) content and email ideas.• Apply a test and learn approach throughout AI and martech tools to improve outputs and support campaign performance

• Continued learning about content, email and the entire digital marketing industry through attending events, reading, listening to podcasts and webinars.

Knowledge, Skills & Behaviours:• Proven experience in a digital marketing role.

• Excellent writing and copywriting skills (with the ability to write in each brand’s TOV and style).

• Experience with marketing automation tools and CRM like Pardot and Salesforce.

• Experience with marketing technology like Canva, Monday.com, WordPress and Adobe Creative Suite is desirable.

• Basic understanding of how to apply good SEO principles to writing.

• Knowledge of content marketing metrics and assessment of performance

• Knowledge of email marketing metrics and assessment of performance

• Ability to conduct data analysis to determine campaign effectiveness and trends.

• Knowledge of landing page performance metrics and best practice

• Proven ability to learn new tools and software quickly and independently.

• Effective communicator who is comfortable giving and receiving feedback

• Ability to work with senior stakeholders.

• Organised, proactive and able to multi-task and manage activity across multiple brands.

• Ability to work under pressure.

• Excellent time management skills and the ability to prioritise relevant tasks