Marketing Manager

Product & Growth Manager

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• Location: Remote/Home Based (with occasional travel to the South of England)
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• Salary: £45,000 - £60,000 DOE + Benefits
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• Hours: Full-Time
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• Contract: Permanent
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We are excited to offer an opportunity for an ambitious and commercially minded Product & Growth Manager to join a growing specialist services organisation. This role is ideal for someone who is driven to enhance business-to-business products and services, ensuring effective product positioning, proposition development, and lead generation.

Day-to-day of the role:

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  Product & Proposition Development:

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  • Develop compelling product and service propositions that resonate with target markets.
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  • Translate technical details into clear, customer-focused messaging that highlights the value of our offerings.
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  • Support go-to-market strategies for new and existing services, ensuring optimal presentation and packaging.
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  • Continuously analyse market trends, customer needs, and competitive landscape to refine product offerings.
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  Marketing & Campaign Delivery:

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  • Design and implement effective multi-channel marketing campaigns.
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  • Manage and enhance website content, including landing pages and product descriptions.
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  • Create high-quality sales collateral, presentations, and marketing materials.
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  • Write engaging content for various platforms such as articles, case studies, and email campaigns.
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  Demand Generation & Growth:

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  • Spearhead lead generation initiatives to drive enquiries and revenue growth.
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  • Optimize customer journeys and conversion opportunities across all digital platforms.
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  • Monitor and analyse campaign performance to continuously improve marketing effectiveness.
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  Market Insight & Commercial Support:

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  • Conduct thorough market and competitor research to stay ahead of industry trends.
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  • Gather and utilise insights from customers and internal stakeholders to inform strategic decisions.
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  • Support broader commercial growth initiatives with actionable insights and robust execution.
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Required Skills & Qualifications:

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• Proven experience in B2B marketing, preferably within sectors like Professional Services, Consultancy, or SaaS.
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• Strong commercial acumen with a clear understanding of revenue generation processes.
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• Excellent copywriting and communication skills, capable of crafting compelling messages.
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• Proficiency in using CRM and marketing automation platforms.
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• Robust project management skills, with the ability to manage multiple initiatives simultaneously.
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• Confidence in engaging and influencing senior stakeholders.
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• A practical, hands-on approach to marketing and growth activities.
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Benefits:

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• Competitive salary ranging from £45,000 to £60,000, dependent on experience.
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• Fully remote working with flexible arrangements.
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• Direct interaction with senior leadership, offering significant exposure and impact.
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• High levels of autonomy and ownership over projects.
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• Opportunities for career advancement in a supportive and collaborative environment.
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• Comprehensive benefits package designed to support your professional and personal growth.
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To apply for the Product & Growth Manager position, please submit your CV and a cover letter detailing your relevant experience and why you are interested in this role.