Inbound Sales Executive

Greys Specialist Recruitment are partnering with a well-established, award-winning testing services business based in Warrington. The company provides a range of specialist testing services across workplace, legal and consumer markets, including DNA testing, paternity testing, drug and alcohol testing, and toxicology-related services.

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Following a record financial year and continued growth, the business is now looking to add an Inbound Sales Executive to its Direct-to-Consumer team. This is a warm inbound sales role, working with customers who have either called in directly or submitted an online enquiry and already have an interest in one of the company’s services.

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This is not a cold calling role. However, it is still a proper sales role. You will be expected to understand the customer’s situation, explain the relevant products clearly, manage sensitive conversations with empathy, and convert enquiries into sales.

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The Role

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As an Inbound Sales Executive, you will be joining a small, high-performing consumer sales team currently made up of four agents. The team is responsible for the majority of inbound consumer enquiries, with around 70% of sales coming through the sales agents and 30% coming directly via the website.

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You will be handling a high volume of warm inbound enquiries, with the team regularly dealing with 80+ inbound calls per day. Customers may be enquiring about DNA testing, paternity testing or other personal testing services, so the ability to listen, understand the customer journey and handle conversations professionally is essential.

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You will be responsible for:

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Taking inbound calls and responding to online enquiries

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Understanding customer requirements and recommending the most suitable service

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Learning the product range and developing an understanding of the clinical and sensitive nature of the services provided

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Managing warm leads through to close

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Identifying opportunities to upsell and cross-sell where appropriate

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Providing a consultative, empathetic and professional customer experience

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Following up with customers where enquiries are not closed on the first call

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Managing your own pipeline through Salesforce

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Working to personal targets, KPIs and call quality standards

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Maintaining accurate customer records and completing relevant administration

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Keeping up to date with products, competitors and wider industry trends

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The Person

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This role would suit someone with a strong background in telephone-based sales, inbound sales, inside sales, customer sales or a more consultative call centre sales environment.

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The key thing here is complexity. The business does not need someone who can just read from a script and push for a quick close. They need someone who can understand customer needs, ask the right questions, explain technical products clearly and handle potentially sensitive situations with maturity and empathy.

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You will need:

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Proven experience in telephone-based sales, ideally within a fast-paced inbound or warm-lead environment

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A consultative sales approach with strong questioning and listening skills

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The ability to handle sensitive customer conversations with empathy and professionalism

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Strong customer service skills alongside a clear commercial mindset

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Experience managing a sales pipeline and following up opportunities

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Confidence using CRM systems, ideally Salesforce

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Strong organisation skills and attention to detail

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A target-driven approach and genuine motivation to earn commission

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A professional telephone manner

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Good IT skills, including Microsoft Office, Word and Excel

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The ability to work both independently and as part of a team

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Experience in IT sales, software sales, healthcare, regulated services, financial services, insurance, testing services or another complex sales environment could be particularly relevant.

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The Package

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Basic salary from £26,458, dependent on experience

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£10,000 OTE on top of basic salary

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Top performers earning £45,000+

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Hybrid working: 3 days in the office and 2 days from home

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Wednesday is a fixed office day, with flexibility around the other office days

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Company pension

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Free healthcare

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Cycle to work scheme

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Enhanced maternity and paternity leave

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Free on-site parking

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Health and wellbeing programme

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Life insurance

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Enhanced sick pay

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Bereavement leave