Marketing Manager
Job Description
Marketing Manager, c£50k doe, London / Hybrid, Travel Industry
\nAre you a strategic, commercially focused marketing leader looking to make a real impact? We're seeking an experienced Marketing Manager to lead the marketing strategy across an exciting portfolio of B2B and B2C brands within the travel industry.
\n\nThis is a fantastic opportunity to take ownership of a multi-channel marketing function, leading digital campaigns that drive audience growth, customer engagement and commercial revenue. You'll manage and develop a talented marketing team while working closely with senior stakeholders to shape the future direction of the business.
\n\nKey Responsibilities
\n\n- \n
- Develop and deliver integrated marketing strategies across a portfolio of digital and print brands. \n
- Plan and execute multi-channel campaigns across email, social media, content, paid media and website marketing. \n
- Lead marketing activity for industry events, driving registrations, ticket sales, awards entries and attendee engagement. \n
- Create and optimise customer journeys, segmentation and marketing automation using CRM and marketing platforms. \n
- Deliver commercial client campaigns across multiple channels, ensuring successful execution and measurable results. \n
- Analyse campaign performance, website traffic and audience insights, using data to optimise future marketing activity. \n
- Manage marketing budgets, KPIs and reporting, presenting performance insights and recommendations to senior leadership. \n
- Lead brand development, ensuring consistent messaging and creative execution across all platforms. \n
- Identify new audience growth opportunities, partnerships and innovative marketing initiatives. \n
- Manage, mentor and develop a high-performing marketing team, fostering a collaborative and results-driven culture. \n
- Work closely with commercial, editorial and customer success teams to support business objectives and maximise revenue opportunities. \n
What We're Looking For
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- Proven experience in a senior marketing role with responsibility for developing and delivering successful marketing strategies. \n
- Strong digital marketing expertise across email, content, social media, CRM, marketing automation and analytics. \n
- Experience using customer engagement or marketing automation platforms to build personalised customer journeys. \n
- Excellent analytical skills with experience using data and insights to drive performance. \n
- Strong leadership, communication and stakeholder management skills. \n
- A proactive, commercially minded approach with the ability to manage multiple projects in a fast-paced environment. \n
- Experience in the online travel sector preferred but not essential \n
What's on Offer
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- Hybrid working (3 days in the London office, 2 from home). \n
- Salary in the region of £50k depending on experience \n
- 25 days' annual leave plus bank holidays. \n
- Pension scheme. \n
- The opportunity to shape the marketing strategy of a growing media business. \n
- Career development opportunities and the chance to lead a talented marketing team. \n
- A collaborative and supportive culture with regular social events. \n
If you're an ambitious marketing leader who enjoys combining strategic thinking with hands-on delivery, we'd love to hear from you.
