Area Sales Manager

Area Sales Manager – Capital Equipment & Material Handling | B2B Field Sales

Territory Sales | New Business Development | Industrial Equipment & Material Handling Solutions

Accomplish Today are recruiting an experienced Area Sales Manager (ASM) to drive new business growth and manage key accounts within a defined territory, selling capital equipment and material handling solutions to B2B customers. Accomplish Today client is a market-leading organisation in the capital equipment sector, supplying industrial and material handling equipment to companies across the UK. Examples of organisations in this sector include:

This B2B sales role offering competitive salary, uncapped commission, company car, pension, and the chance to join a professional, market-leading organisation driving growth across the industrial equipment sector.

The Role – Area Sales Manager (Capital Equipment & Material Handling)

As Area Sales Manager, you will have full ownership of your territory, focusing on new business development while managing and developing existing customer relationships for a market-leading organisation.

Key Responsibilities

\n
• Identify, target, and win new B2B clients requiring capital equipment and material handling solutions
\n
• Manage and grow existing customer accounts to maximise revenue and long-term value
\n
• Deliver consultative, solution-led sales presentations of industrial equipment and material handling solutions
\n
• Conduct site surveys and operational assessments to identify client requirements
\n
• Prepare and present commercial proposals and quotations to key decision-makers
\n
• Negotiate pricing, terms, and contracts to drive profitable growth
\n
• Manage the full sales cycle from lead generation to order placement
\n
• Maintain accurate CRM records, pipeline management, and sales forecasting
\n
• Monitor competitor activity and market trends in capital equipment, material handling, and industrial sectors
\n

About You – Area Sales Manager

You are a results-driven Area Sales Manager with a proven track record in B2B field sales and capital equipment or material handling solutions.

Essential Skills & Experience

\n
• Proven success in territory sales, new business development, and account management
\n
• Strong background in B2B sales, industrial equipment, or material handling solutions
\n
• Experience with consultative selling, negotiation, and closing deals
\n
• Confident communicator with the ability to engage operational and senior stakeholders
\n
• Highly organised with strong planning and time-management skills
\n
• IT literate (CRM, Microsoft Word, Excel, PowerPoint)
\n
• Full UK driving licence
\n

What’s On Offer

\n
• Competitive basic salary
\n
• Uncapped commission / bonus scheme
\n
• Company car
\n
• Industry-leading product and technical training
\n
• Career progression opportunities within a professional, market-leading organisation
\n
• Supportive environment where your success is recognised and rewarded
\n

If you are an experienced Area Sales Manager with expertise in capital equipment, industrial or material handling solutions, and B2B field sales, this is a chance to join a market-leading organisation and make a real impact.

Apply today to take ownership of your territory and join a growing, market-leading team in the industrial equipment sector.

#Toyota Material Handling #Jungheinrich #Crown Equipment #Linde Material Handling #STILL UK #Hyster-Yale #Mitsubishi Forklift Trucks.