Senior Demand Generation Manager (B2B - Travel)

Lead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.

Client Details

A global travel brand

Description

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• Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
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• Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
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• Own digital marketing performance, budget optimisation and ROI across multiple international markets
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• Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
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• Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
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• Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
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• Oversee reporting, attribution and performance dashboards to inform strategic decision-making
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• Shape global SEO and organic growth strategies alongside content and digital teams
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• Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
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Profile

You'll be an experienced B2B growth marketing leader with a proven track record of building demand generation engines that directly impact commercial performance.

Essential experience

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• 10+ years' experience in demand generation, digital marketing or growth marketing
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• Experience leading international, multi-market B2B marketing teams
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• Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing.
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• A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI.
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• Strong commercial acumen and experience working closely with sales leadership
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• Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
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• Experience leading distributed teams and driving performance across multiple regions
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Job Offer

£65k - £70k

Bonus

Good Benefits

Hybrid working - 3 days a week onsite (London)