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Posted 28 July, 2026

Exhibition Sales Executive

Optima Recruitment
Guildford, ENG, GB Full Time

Job Description

Exhibition Sales Executive

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Our client is looking for a creative, passionate, and driven person to join their sales team and help expand a growing portfolio of international business events. They require a candidate who thrives on developing new business opportunities across multiple different sectors and is comfortable speaking with senior decision-makers.

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  • Basic salary, £35,000 negotiable depending on experience
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  • OTE £60,000 YEAR 1 – future earnings likely be in the region of £+ and beyond; uncapped competitive commission package paid monthly + bonuses.
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  • Based in Guildford
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Job Description:

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  • Working on a number of international B2B exhibitions
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  • Building and managing a constantly developing list of relevant leads of potential exhibiting companies increasing revenue through selling exhibition space and sponsorship
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  • Driving a consistent weekly sales campaign, working toward the annual event sales target.
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  • Managing and updating company CRM system
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  • Introducing and pitching the exhibition to senior decision-makers from SMEs to global corporations through cold calling, as well as to warm existing clients
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  • Managing new and existing exhibitors to help them achieve maximum ROI from events.
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  • Working with internal teams including marketing and operations for the collective delivery of a successful event
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Person Specification:

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  • Sales experience either B2B or B2C
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  • Professional, motivated and driven personality traits
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  • Entrepreneurial, driven, extremely persuasive, and a people person who is sensitive to cultural differences, having strong communication (written, verbal, email) and team-working skills.
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  • Self-motivated and incredibly well organized, having both the initiative and the ability to work independently and manage their own workload.
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  • Resilient and comfortable talking with senior decision-makers, company CEOs and Presidents, being adaptable and flexible enough to utilize multiple sales approaches to close business.
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  • Strong MS-based IT skills (Excel, Word, Outlook) required, and adept in using social media (such as LinkedIn and Xing) to connect with relevant prospects.
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Additional Information:

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  • Basic salary, £35,000 negotiable depending on experience
  • \n
  • OTE £60,000 YEAR 1 – future earnings likely be in the region of £+ and beyond; uncapped competitive commission package paid monthly + bonuses.
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  • Opportunity for international travel
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  • Casual office attire
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  • Company events
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