Posted 28 July, 2026
Exhibition Sales Executive
Optima Recruitment
Guildford, ENG, GB
Full Time
Job Description
Exhibition Sales Executive
\nOur client is looking for a creative, passionate, and driven person to join their sales team and help expand a growing portfolio of international business events. They require a candidate who thrives on developing new business opportunities across multiple different sectors and is comfortable speaking with senior decision-makers.
\n- \n
- Basic salary, £35,000 negotiable depending on experience \n
- OTE £60,000 YEAR 1 – future earnings likely be in the region of £+ and beyond; uncapped competitive commission package paid monthly + bonuses. \n
- Based in Guildford \n
Job Description:
\n- \n
- Working on a number of international B2B exhibitions \n
- Building and managing a constantly developing list of relevant leads of potential exhibiting companies increasing revenue through selling exhibition space and sponsorship \n
- Driving a consistent weekly sales campaign, working toward the annual event sales target. \n
- Managing and updating company CRM system \n
- Introducing and pitching the exhibition to senior decision-makers from SMEs to global corporations through cold calling, as well as to warm existing clients \n
- Managing new and existing exhibitors to help them achieve maximum ROI from events. \n
- Working with internal teams including marketing and operations for the collective delivery of a successful event \n
Person Specification:
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- Sales experience either B2B or B2C \n
- Professional, motivated and driven personality traits \n
- Entrepreneurial, driven, extremely persuasive, and a people person who is sensitive to cultural differences, having strong communication (written, verbal, email) and team-working skills. \n
- Self-motivated and incredibly well organized, having both the initiative and the ability to work independently and manage their own workload. \n
- Resilient and comfortable talking with senior decision-makers, company CEOs and Presidents, being adaptable and flexible enough to utilize multiple sales approaches to close business. \n
- Strong MS-based IT skills (Excel, Word, Outlook) required, and adept in using social media (such as LinkedIn and Xing) to connect with relevant prospects. \n
Additional Information:
\n- \n
- Basic salary, £35,000 negotiable depending on experience \n
- OTE £60,000 YEAR 1 – future earnings likely be in the region of £+ and beyond; uncapped competitive commission package paid monthly + bonuses. \n
- Opportunity for international travel \n
- Casual office attire \n
- Company events \n
