Paid Social Manager

Location: Aylesbury (Hybrid)

Salary:£35,000 + Benefits

We're recruiting a Paid Social Manager for a fast-growing eCommerce business based in Aylesbury. This is an exciting opportunity to take ownership of paid social activity across multiple product categories, driving customer acquisition, revenue growth and brand awareness through data-driven campaigns.

Working closely with the wider Digital Marketing, E-commerce and Creative teams, you'll be responsible for planning, executing and optimising paid social campaigns while continually testing new audiences, creatives and campaign strategies.

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• Plan, launch and optimise paid social campaigns across Meta, TikTok, Pinterest and LinkedIn.
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• Drive customer acquisition and online sales through data-led campaign management.
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• Manage paid social budgets and ensure campaigns are delivered efficiently to achieve agreed KPIs.
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• Monitor and optimise campaign performance, focusing on metrics such as ROAS, CPA, CTR and conversion rate.
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• Work closely with the Creative and E-commerce teams to develop engaging ad creatives and campaign assets.
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• Conduct audience testing, retargeting strategies and A/B testing to maximise performance.
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• Analyse campaign results using Meta Ads Manager, GA4 and reporting tools, providing regular insights and recommendations.
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• Stay up to date with platform developments, emerging trends and competitor activity.
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• 2+ years' experience managing paid social campaigns, either in-house or agency-side.
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• Strong experience using Meta Ads Manager.
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• Experience managing campaigns across platforms such as TikTok Ads, Pinterest or LinkedIn Ads.
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• Good understanding of paid social metrics including ROAS, CPA, CTR and customer acquisition.
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• Experience using GA4 and reporting dashboards.
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• Commercial mindset with excellent analytical skills.
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• Strong organisational and communication skills with the ability to manage multiple campaigns.
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• Experience working within an eCommerce or D2C retail business.
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• Knowledge of catalogue sales campaigns and dynamic product ads.
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• Experience with Shopify, Magento or similar eCommerce platforms.
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• £35,000 salary
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• Hybrid working
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• 25 days' annual leave plus bank holidays
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• Company pension
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• Staff discount
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• Ongoing training and development
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• Career progression opportunities
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• Free on-site parking
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This role is ideal for a Paid Social Executive or Junior Paid Social Manager looking to take the next step in their career within a growing eCommerce business, where they can have a real impact on digital performance and business growth.